Improve purchase intent: How traditional & digital advertising work together

29th June 2019

In today’s highly digital world, people are making purchase decisions differently than they did even just a few years ago. Customers have come to expect brands to cater to their needs both on and offline, and businesses need to work hard to keep up with the demand. The truth is, people aren’t always in front […]

Todd Sampson Brain Power, Brad Bishopp, Bishopp

Advertising Guru Todd Sampson presents Brain Power

10th June 2019

On Friday the 7th of June, 2019, the businesses of the Moreton Bay Region were delighted to be graced with the presence of media personality and sensation Todd Sampson and his keynote presentation “Brain Power”. As part of a 4 Interactive Lunch Series, Todd Sampson and a panel of 3 Industry Experts, including Bishopp’s very […]

Outdoor media advertising delivers online activity

31st May 2019

You might be surprised to learn that outdoor media advertising delivers more online activity per ad dollars spent than TV, radio, and print. In addition, outdoor media advertising now accounts for 26% of gross search activation when compared to more traditional media. With the advent of social media and ubiquitous Google searches, savvy business owners […]

8 Reasons You Need A Billboard

20th March 2019

Here at Bishopp Outdoor Advertising we are passionate about billboards. We believe Out of Home (OOH) advertising is the best medium to get your brand noticed – and we’ve got some stats to prove it! Research from Nielsen shows that 86% of people agree that OOH makes brands stand out. The OMA state 88% of […]

4 Tips for Effective Outdoor Advertising

13th February 2019

A creatively-driven, strategic campaign of sharable content is certainly the aim for an effective outdoor advertising campaign. So, while choosing the perfect location for your outdoor campaign, you need to ensure that your message stands out. Here are 4 tips to help you get the results you are looking for with your outdoor advertising dollar. […]

Look Up

7th February 2019

‘LOOK UP’, read the words inviting Australians across the country to engage with the world around them. The text which overlays bright imagery is boldly spread across the faces of over 7000 out of home media assets across Australia. Today, The Outdoor Media Association in collaboration with Glider Media and Dr Fiona Kerr – Neuro […]

CastleGate Law : A Case Study

30th July 2018

Located on the Sunshine Coast, CastleGate Law is a Legal Practice specialising in conveyancing, family law, estate planning, animal law and debt recovery. Having undergone internal restructuring and partial-rebrand, Bishopp partnered with CastleGate to develop an innovative Out of Home marketing campaign, re-affirming their brand and further bolstering their place in market. For the creative […]

regional airport advertising - Bishopp acquires Interspace

Bishopp Outdoor Advertising acquires Interspace Airport Advertising

18th September 2017

Regional Airport Advertising Announcement! Bishopp Outdoor Advertising is excited to announce the purchase of Interspace Airport Advertising – Australia and New Zealand’s largest regional airport advertising company, reaching more than 20 million passengers each year. The purchase sees Bishopp’s operations expand into New South Wales, as well as the North and South Island of New […]

OOH drives online spend purchases, Bishopp Outdoor Advertising, KFC Billboard

OOH most effective in driving online activity and impulse purchases

10th August 2017

Maler Digital Signage have highlighted the recent Nielsen report reporting that Out of home (OOH) advertising is the most effective offline medium in driving online activity. To complement such great results of the study, Maler have used our very own billboard to highlight the great creative by KFC that would surely drive business (pun intended) […]

Bishopp’s “Shiny New Thing” lighting up Rocky’s CBD

6th July 2017

We launched the first digital billboard in Central Queensland back in 2016 and now we’ve brought our screens to Rockhampton! On Wednesday the 5th of July we launched the latest addition to our digital billboard catalogue. The launch day, covered by The Morning Bulletin, featured a couple of humorous pieces of artwork dedicated to the […]