4 Tips for Effective Outdoor Advertising
13th February 2019A creatively-driven, strategic campaign of sharable content is certainly the aim for an effective outdoor advertising campaign. So, while choosing the perfect location for your outdoor campaign, you need to ensure that your message stands out. Here are 4 tips to help you get the results you are looking for with your outdoor advertising dollar. […]
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LOOK UP
7th February 2019‘LOOK UP’, read the words inviting Australians across the country to engage with the world around them. The text which overlays bright imagery is boldly spread across the faces of over 7000 out of home media assets across Australia. Today, The Outdoor Media Association in collaboration with Glider Media and Dr Fiona Kerr – Neuro […]
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CastleGate Law : A Case Study
30th July 2018Located on the Sunshine Coast, CastleGate Law is a Legal Practice specialising in conveyancing, family law, estate planning, animal law and debt recovery. Having undergone internal restructuring and partial-rebrand, Bishopp partnered with CastleGate to develop an innovative Out of Home marketing campaign, re-affirming their brand and further bolstering their place in market. For the creative […]
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Bishopp Outdoor Advertising acquires Interspace Airport Advertising
18th September 2017Regional Airport Advertising Announcement! Bishopp Outdoor Advertising is excited to announce the purchase of Interspace Airport Advertising – Australia and New Zealand’s largest regional airport advertising company, reaching more than 20 million passengers each year. The purchase sees Bishopp’s operations expand into New South Wales, as well as the North and South Island of New […]
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OOH most effective in driving online activity and impulse purchases
10th August 2017Maler Digital Signage have highlighted the recent Nielsen report reporting that Out of home (OOH) advertising is the most effective offline medium in driving online activity. To complement such great results of the study, Maler have used our very own billboard to highlight the great creative by KFC that would surely drive business (pun intended) […]
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Bishopp’s “Shiny New Thing” lighting up Rocky’s CBD
6th July 2017We launched the first digital billboard in Central Queensland back in 2016 and now we’ve brought our screens to Rockhampton! On Wednesday the 5th of July we launched the latest addition to our digital billboard catalogue. The launch day, covered by The Morning Bulletin, featured a couple of humorous pieces of artwork dedicated to the […]
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Spot Our Bundy Digital Billboard and Win!
6th June 2017Have you seen Bishopp’s Bundaberg Digital Billboard yet? If you can name three advertisers displayed on Bishopp’s Digital Billboard site in Bundaberg, you could win a Family Pass to Australia Zoo! To enter, like us on Facebook and submit your answers by commenting on the Facebook post. Those who submit a correct answer, and who have […]
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Generation Z Love OOH
30th May 2017Latest studies show Gen Z have more disposable income and brand affinity than previously thought and 78% have searched for information after seeing an OOH advert! That’s a lot of google searches. This is why brand awareness is so important. Creative and eye catching billboard design will ensure your customers think of you first. To […]
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8 Reasons Why Our Video Went International
29th March 2017Having been around for 22+ years, we like to think we have a pretty good handle on Out Of Home Advertising and all it encompasses. We know what works, we know what doesn’t work, and we definitely know that billboard advertising is one of the most effective forms of advertising out there, even in the […]
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Bishopp upsizes Townsville with a Supersite Billboard!
24th March 2017Get ready, Townsville, there’s a new bird in town! Bishopp have installed a new Supersite on the bustling Woolcock Street at Garbutt. Capturing the attention of the whole town, the NEW Supersite billboard is sure to boost your next campaign. Out of Home (OOH) advertising continues to be the most effective method of raising brand awareness and statistics show 81% of drivers notice […]
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