Why Billboard Advertising?

Billboards and out of home advertising are the most effective advertising medium for each stage of the customer journey.

With digital advertising becoming more crowded and consumers increasingly overwhelmed by online content, standing out in 2025 is harder than ever. People are bombarded with online ads, many of which are skipped, blocked, or ignored. That’s why billboard advertisement remains one of the most powerful and effective ways to reach people. Out-of-home (OOH) advertising delivers uninterrupted exposure to a wide audience, cutting through the clutter of digital noise. In fact, 86% of people say outdoor advertising makes brands stand out, proving that billboards are a must-have for businesses looking to increase awareness and brand recall.

As people spend more time outdoors, travelling, and commuting, billboards naturally reach audiences where digital ads can’t. Unlike social media and search ads, which require active engagement, billboards work 24/7, always visible, and always impactful. They reinforce brand messaging, support online marketing efforts, and help businesses stay ahead in an increasingly competitive landscape. In 2025, whether using social media, search ads, or traditional marketing, billboards help brands stay visible and memorable in a crowded market, making a lasting impact on audiences wherever they go.

8 Reasons You Need A Billboard

8 Reasons Why You Need A Billboard

Billboards consistently deliver more online activity per ad dollar spent than TV, Radio & Print. In addition, biometric research proves that consumers are 2x more alert and likely to act on the billboard campaign messaging. Are you ready to be discovered?

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Billboards and out of home advertising have the power to create awareness, set an agenda, suggest and influence, convey a brand image, build credibility and attach an emotional response to your campaign.

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of people notice OOH advertising every week

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act on directional billboards, going in-store after seeing the ad, and...

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make a purchase after viewing the billboard

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of smartphone users take action after seeing a billboard ad


Data courtesy of the Nielsen Research and here.

The Power of Billboard Advertisement in the Marketing Funnel

1. Top-of-Mind Awareness – Who Are You?

  • Billboards are the #1 medium for building brand recognition.
  • They provide high-frequency exposure, reinforcing your message daily.
  • Perfect for local businesses, ensuring customers recognise your brand when making a purchase decision.

2. Imagery – What Are You?

  • Strong brand identity – High-impact visuals create a lasting impression.
  • Seamless integration with TV, print, and digital advertising.
  • Strategic placement in high-traffic locations ensures maximum exposure.

3. Emotional Connection – What About You?

  • While billboards create awareness, they also influence how customers feel about your brand.
  • Paired with social media and digital marketing, they create a multi-touchpoint strategy.
  • A well-designed billboard campaign builds trust and credibility over time.

4. Conversion & Action – What About You & Me?

  • Outdoor advertising works hand-in-hand with digital marketing.
  • QR codes and simple CTAs encourage website visits and direct actions.
  • Retargeting & reinforcement – Customers who see your billboard are more likely to click your digital ads later.

How Billboards Fit into the Customer Journey

  • Brand Awareness: Billboards are perfect for answering the question, “Who are you?” They’re the first step in introducing your brand to the world.
  • Emotional Connection: While social media is great for building feelings, billboards reinforce those emotions in the real world. They’re like the exclamation point to your online campaigns.
  • Driving Action: Billboards don’t just look pretty—they get people to act. Whether it’s visiting your website or making a purchase, they’re a key part of turning interest into action.

Maximize Your Marketing ROI with Bishopp Billboards

With over 2,500 billboard sites across Queensland, New South Wales, and Tasmania, Bishopp offers premium outdoor advertising solutions tailored to your business needs.

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MADE YOU LOOK

Billboards and out of home advertising are big, bold and larger than life. They demand the audience's attention. Billboards exist where your customers live, work, commute, shop, socialise and travel. Digital application of your artwork allows for unlimited creativity and a professional finish.

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NO OTHER COMPETITION

Most other forms of media place your message alongside other advertisers; with billboards, you have a captive audience viewing only your message. They deliver boundless opportunities for designing effective campaigns to increase brand consideration and advocacy.

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REACH YOUR TARGET

Billboards are often the last advertisement viewed before the point of purchase and frequently provide much needed directional aid to travellers entering an unfamiliar area. Reach real audiences when they are most alert and receptive to your messaging.

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REINFORCE YOUR MESSAGE

Billboards regularly provide multiple daily impressions per person to strategically complement your other media exposure. To expand your reach with the ultimate brand builder, Billboards are impossible to miss and reinforce your other advertising efforts.

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STRETCH YOUR BUDGET

Where other media provides only 30 seconds of exposure, billboards offer long-term, 24 hours, 7 days a week message visibility. No matter the size of the business, billboard advertising provides a cost-effective solution to increasing branding awareness.

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BROADCAST YOUR BRAND

Billboard advertisement is the last true form of broadcast media. There are no other media with better reach. The commuting population, regardless of their reason for being on the road or at the airport, becomes your audience by using billboards.

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RECEPTIVE AUDIENCES

Biometric research shows people are more than 2.5 times more alert outside than compared to screen time at home. This alertness increases our ability to remember messages at a glance. Glance mediums build emotions as the subconscious emotionally responds to the environment.

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POWER TO INFLUENCE

Outdoor advertising provides incredible influence that can be taken from the street right through to retail points of purchase. No other medium can turn a product or service into a brand as cost-effectively as Outdoor.

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THE MULTIPLIER ROI EFFECT

Out of home advertising improves the return on investment of every advertising dollar spent on other media when you combine campaigns. So if you are serious about multiplying and expanding your reach, outdoor advertising must be part of your marketing strategy.