We Design, Construct & Maintain Billboards that Deliver Effective Outdoor Advertising

BILLBOARD FORMATS

Billboards come in multiple sizes and formats. Find out which type is the best fit for your business.

Bishopp Outdoor Advertising are your billboard advertising specialists. We reach a huge number of Australian’s daily through our 1,600+ metropolitan, regional and rural billboard sites across the Queensland, New South Wales, Victoria, Tasmania and Western Australia. When it comes to billboard advertising in Australia, Bishopp truly has you covered.

Ann Street – Digital Billboard – Bishopp
Digital Billboards

Digital billboards present a dynamic and targeted advertising offering. They are positioned in highly visible, heavy traffic locations. This format offers the strength of a large-format static sign, which can be selective and reactive with the creative content. Bishopp has both portrait and landscape digital formats available in iconic locations across the regions. When combined with other advertising formats, digital improves your overall campaigns' return on investment. Learn more about our Digital Billboards

Key benefits

Brighter, more eye-catching impact
Schedule multiple ads on one location
Higher recall than classic billboards
Instant creative swaps, no printing required
Programmatic buying capabilities

Locations

Freeways
Highways
High-Traffic Metro Areas
Main Arterials
Airport Roadside
Classic Supersite Billboard – Yeerongpilly, Fairfield Rd – Bishopp
Size:
12 Metres
3 Metres
Supersites

Supersites are placed on major arterial roads, busy commuter routes and highways to elevate brands and catch the attention of the most significant number of potential customers. Supersites are an extra-large format that combines size and scale to offer maximum visibility and exposure. These 12m high and 3m wide billboards provide prime real estate for your brand’s campaign and are an industry-standard size.

Key benefits

Long viewing time at speed
High reach on major roads
Consistent 24/7 exposure
Premium placement drives recall
Industry-standard sizing

Locations

Freeways
Highways
Main Arterials
Local Roads
Airport Roadsides
Classic 6×3 – Fairfield Billboard – Bishopp
Size:
6 Metres
3 Metres
Classic 6 x 3

The vast majority of the Bishopp inventory is represented by 6 x 3 metre billboards. This format is commonly featured in both metropolitan and regional areas and across Queensland’s highways. This format represents a cost-effective advertising solution for local and national advertisers, providing maximum visibility and exposure.

Key benefits

Consistent 24/7 visibility
Cost-effective, broad coverage
Ideal for multi-site bundles
Flexible for regional targeting
Great for local reach

Locations

Highways
Main Arterials
Local Roads
Shopping Centre Precincts
Airport Roadsides
Classic Super8 – Mackay Billboard – Bishopp
Size:
8 Metres
3 Metres
Super8 Billboards

Super8’s are generally located in high profile metropolitan, urban localities and retail sectors, where a supersite cannot be physically installed. These signs are proportionally the same ratio as a supersite and represent cost-effective exposure.

Key benefits

Cost-efficient mid-format option
Consistent 24/7 messaging
Bigger than 6x3 impact
High reach on major roads
Long viewing time at speed

Locations

Highways
High-Traffic Metro Areas
Main Arterials
Local Roads
Airport Roadside
8 Reasons You Need A Billboard

Here's why billboard and out of home advertising is a smarter choice for your business.

Reach real audiences when they are most alert and receptive to your messaging. Billboards deliver highly targeted, contextually relevant messaging based on location, demographics, consumer behaviour, and biometric research. Increase your reach and frequency, and encourage in-store and online sales.

Read more
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people see billboards every day

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more alert when people are out of home

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ROI when OOH is paired with other media

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Advertising opportunities to help your business grow


Sources: OMA