North Ward Townsville, Warburton Street

Townsville, Warburton Street, North Ward – Digital Portrait

This premium digital site sits at traffic lights on the intersection at Warburton St. The site reaches an audience travelling inbound the Strand, Townsville Marina and CBD.

With a bold presence in the community, the North Ward digital site’s position allows for visibility on the approach for almost 500m. Bishopp worked with both an architect and the council to come up with a number of design concepts in order to achieve the best result for the site and the community.

Townsville’s out-of-home presence is continuing to grow as the town itself is set to become a Queensland regional powerhouse. In a recent interview with Townsville Bulletin, demographer Bernard Salt explains, “Townsville is forecast to become one of Australia’s fastest-growing cities, reaching a population of 340,000 by 2050”.