Billboards and out of home advertising are the most effective advertising medium for each stage of the customer journey.
Out of home advertising is perfect for reaching a larger audience on a daily basis. An incredible 86% of people say that outdoor advertising really makes brands stand out for them.
Billboards are a core media buy in a world of clicks, impressions, and likes. You can’t turn them over, block them or switch them off. When outdoors, people have a higher rate of absorption and recall of advertising messages. With more people spending less time at home, reaching audiences through traditional media like radio, magazines, TV, and newspapers are on the decline. Even with the rise of social media marketing and Google advertising, out of home advertising is the most effective channel for driving online activity.