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Toowoomba is 125km west of Brisbane and is the second most populous inland city in Australia after Canberra. Renowned for having one of the highest per capita incomes in the country, Toowoomba is the commercial, agricultural, logistics, financial, and industrial centre for the Darling Downs region.
Consumers from Dalby, Chinchilla, Kingaroy, Warwick, and Gatton utilise Toowoomba as a commercial, education, and cultural hub. For advertisers, the region provides a unique demographic makeup. Toowoomba is the second-largest regional city in Queensland, with a population that lives in a mix of inner-city homes, rural houses and agricultural properties.
Bishopp offers exceptional opportunities across the Darling Downs. For example, our Toowoomba Digital Billboard is situated on the northern fringe of the CBD at the Mills Precinct. It reaches traffic heading into the Toowoomba CBD or those commuting towards the northern suburbs and Highfields. We also have a number of static billboards on all the main entry points into the city which can be booked to maximise your reach and reinforce your marketing campaign to consumers leading in and out of the city centre.