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Ann Street Fortitude Valley digital supersite portrait LED faces traffic travelling into the Valley and CBD.
Western Freeway, Indooroopilly reaching Legacy Way commuters heading into Brisbane from the outer suburbs.
Ipswich Road, Woolloongabba, reaches consumers from across South and central Brisbane travelling inbound to the Brisbane CBD
South Pine Road, Everton Park, captures all traffic heading North towards Moreton Bay.
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Bishopp’s Brisbane Billboards provide outdoor advertising solutions with an extensive inventory of billboard and digital displays, paired with the best team in the business. Our mix of billboard sizes and locations provides advertisers with inexhaustible ways to target consumers.
Amplifying campaigns, our Billboards catch the eye of the consumer — from the bustling CBD and Fortitude Valley to the hinterland of Samford Valley, out to the bayside of Manly and south to Yeronga, and the hundreds of neighbourhoods in between. Browse our site locations to see what options are available to you.
Brisbane is home to over 1.2 million Australians and is the third most populated city in Australia. In addition to all the residents that make up the Brisbane area, your message will reach the continuous influx of visitors and daily business commuters.
Contact our Brisbane Billboard specialist today to discuss your campaign objectives and discover how cost-effective outdoor advertising in Brisbane can be.
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The highest frequency billboard locations in Brisbane are positioned along major transport corridors such as the Bruce Highway, Gateway Motorway, and Pacific Motorway (M1), along with high-traffic arterial roads like Sandgate Road, South Pine Road, and Ipswich Road.
The “best” location ultimately depends on your audience and campaign goals. High-volume highways deliver maximum reach, such as our Palmview, Pacific Motorway site. Billboards including our Indooroopilly and Fortitude Valley digital sites connect with audiences travelling to and from affluent suburbs, while inner-city locations such as Woolloongabba and Milton capture cross-city commuter traffic.
The cost of billboard advertising in Australia varies depending on several factors. Rather than a fixed price, billboard advertising costs are tailored to your campaign objectives, target audience and the advertising locations you choose.
The main factors that influence billboard advertising prices include:
Location: Premium locations with high traffic volumes, such as major cities, busy highways and airports, generally cost more because they reach larger audiences.
Audience reach: Billboards that deliver more impressions and attract your ideal customers are typically more valuable.
Billboard format: Digital billboards, airport advertising, large-format signs and premium advertising formats often cost more than standard static billboards due to their increased visibility, flexibility and impact.
Campaign duration: Longer campaigns can offer better value and help build stronger brand recognition over time.
Demand and seasonality: Advertising costs may increase during busy periods, such as Christmas, major events or when demand for premium locations is high.
Availability: Limited advertising inventory in sought-after locations can also influence pricing.
The most expensive billboard isn’t always the best choice. The most effective billboard advertising campaign is one that reaches the right audience, in the right location, at the right time. Whether you’re a local business or a national brand, there are billboard advertising options available to suit a range of budgets and marketing goals.
No, advertisers don’t need to organise council permits when booking a billboard in Brisbane.
Permits and approvals are managed by the billboard operator, ensuring each site complies with local council regulations, zoning, and safety requirements.
As an advertiser, your focus is simply on the creative and campaign – everything else, from approvals to installation (for static boards), is handled for you.
Yes, most agencies and media owners offer multi-site billboard campaigns across Brisbane.
Bundling multiple locations allows advertisers to increase reach, target different audiences, and build stronger brand frequency across key corridors and suburbs.
These packages are often more cost-effective than booking individual sites and can be tailored to suit specific campaign goals, budgets, and geographic coverage.
It’s best to book Brisbane billboards as far in advance as possible to secure the best locations and availability. We recommend booking at least 8-12 weeks in advance.
Premium sites—especially along major highways and in high-demand areas—can book out months ahead, particularly during peak periods.
For larger or multi-site campaigns, earlier planning ensures better placement, smoother production, and more competitive rates.
Brisbane billboards reach a broad, on-the-move audience—from daily commuters and local residents to business travellers and tourists.
Placed along major roads, highways, and transport hubs, billboards capture high-frequency exposure from drivers, passengers, and public transport users throughout the day. This includes working professionals, families, and high-value audiences travelling through key corridors like the CBD, airport precinct, and major arterials.
With consistent, repeated visibility, outdoor advertising builds strong brand recall across diverse demographics—making it one of the most effective channels for mass reach and local impact.
Booking a Brisbane billboard with Bishopp is a simple, end-to-end process.
Start by exploring available locations across their network via the billboard finder or submitting an enquiry with your target areas, budget, and campaign goals. From there, Bishopp’s team will recommend the most effective sites to match your audience and objectives.
Once your locations are confirmed, the campaign moves into creative—either supplying your own artwork or working with their team—followed by production and installation for static billboards (or scheduling for digital).
From planning to launch, Bishopp manages the entire process, making it easy to get your brand live and seen by thousands of people every day.
Classic static billboards in Brisbane are booked in standard 4-week blocks, called lunars. Digital billboards offer greater flexibility and can be booked on a weekly basis, making them ideal for short-term promotions, time-sensitive events, or campaigns with multiple creative variations.
A strategically placed billboard on major Brisbane arterials (like the Western Freeway or Bruce Highway) can generate hundreds of thousands of views weekly. With over 97% of Australians exposed to Out-of-Home (OOH) advertising weekly, campaigns reach a significant portion of Brisbane’s 1.2M+ metropolitan population.
Printing and installing a static billboard skin (vinyl) can take up to three weeks from artwork approval. Digital billboard campaigns can be launched much faster since they require no physical production or installation however, artwork is required on week in advance to ensure our team has time to check the artwork specifications.
Advertisers can supply their own artwork following Bishopp’s design specifications, or utilize Bishopp’s in-house graphic design services. Designing for large-format billboards requires high-contrast visuals, simple messaging (under 7 words), and legible typography for passing motorists.
Find artwork guidelines here.
The success of your Brisbane billboard campaign can be measured using audience data, campaign reach and your business results. Bishopp uses MOVE, Australia’s industry-standard audience measurement system, to provide independently verified data on impressions, reach and audience movement.
You can also measure success by tracking website traffic, enquiries, sales, or other campaign-specific goals alongside your billboard advertising.
Yes, all Brisbane billboard ads must comply with the Ad Standards Code of Ethics and local planning regulations, including those set by the Queensland Department of Transport and Main Roads (TMR) for highway safety. Bishopp’s compliance team reviews all artwork to ensure it meets these standards.
Reach real audiences when they are most alert and receptive to your messaging. Billboards deliver highly targeted, contextually relevant messaging based on location, demographics, consumer behaviour, and biometric research. Increase your reach and frequency, and encourage in-store and online sales.
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Advertising opportunities to help your business grow
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