Digital billboards are the most impactful medium by far, capable of increasing brand recall, strengthening brand positioning, and driving intent to purchase better than any other. See our digital sites here.
Digital billboards represent a dynamic and targeted advertising offering. This format offers the strength of a large-format static sign, with the ability to be selective and reactive with the creative content. Bishopp’s digital outdoor advertising formats can help you deliver the ultimate, high-impact result for your outdoor advertising campaign.
The OMA (Outdoor Media Association) is the peak industry body that represents Australia’s Outdoor Media Display companies. Their latest biometric research shows people are more than 2.5 times more alert outside than at home. This alertness is important because it increases our ability to remember messages at a glance. Neuroscience provides further research into the impact of out-of-home advertising and has found that a digital ad triggers a 63% higher level of impact. The data shows a heightened level of impact for both emotion and memory, offering tactical opportunities in terms of context, relevance, immediacy and other complementary virtues in the outdoor advertising mix.
Our digital billboard sites are located in commanding positions in high-traffic passageways, retail areas, and suburban and regional centres. Digital billboards pack a punch in attention-grabbing content and imagery, providing access to an active, moving, creative technology.