Outback Queensland Advertising
Outback Queensland offers advertisers exposure to many remote and rural residents, tourists, backpackers and fly-in-fly-out workers. Spanning locations such as Mt Isa in the north, Barcaldine and Longreach in the centre and Goondiwindi and Stanthorpe to the south, main centres include Birdsville to the far west and Roma to the east. It is often the gateway for travellers heading into the Northern Territory. Iconic locations like Longreach’s Stockman’s Hall of Fame and The Roma Cattle Saleyards bring tourists from far and wide.
Outback Billboard advertising allows your creative assets and marketing messages to inspire through natural wonder and a sense of adventure. Despite the vast land size, outback hospitality is warm and welcoming. Visitors embarking on their pioneering journeys are embraced with that true Outback Spirit. So it is not surprising that Outback Queensland tourism continues to grow, with Tourism and Events Queensland 2021 figures showing the sector added $596.2m in expenditure to the economy.
The expansive region is home to a laid-back culture of local larrikins, sparsely dispersed across the varied landscape. The area incorporates a variety of climatic zones supporting industries such as pastoralism (where cattle, sheep and goats are grazed), mining and tourism. This is where the red mineral-rich earth meets the dazzling blue sky; those iconic images of breathtaking sunsets and inspirational heritage can motivate and uplift your audience.
Are you ready to get started with an Outback Queensland Advertising campaign? Connect with Bishopp today to discuss your next campaign.