If you’ve been considering billboard advertising to give your brand a boost, you’re probably wondering how much it’s going to cost. The truth is, billboard advertising doesn’t have a fixed price—it depends on a few key factors that can influence the cost. But don’t worry, we’re here to walk you through those factors so you can get a clear picture of what to expect.
Location, Location, Location
When it comes to billboards, where you place your ad is everything. A billboard in a bustling city center or along a busy highway will generally cost more than one in a quieter, rural area. Why? It’s all about visibility. At Bishopp, our billboards are strategically places in locations to ensure that they will have maximum impact and will catch the attention of all traffic. The more eyes on your billboard, the higher the price. But with that, of course, comes greater exposure and more chances to connect with your target audience.
How Long You Want Your Ad to Run
Another major factor is how long you want your billboard campaign to run. When booking a classic (static) site, the bookings are in four week increments whereas digital billboards can be booked on a weekly basis. Typically, the longer you commit to running your ad, the more cost-effective the booking will be. Whether you’re looking for a short-term campaign to promote an event or a long-term strategy to keep your brand top of mind, we have flexible options to cater to all marketing strategies.
Billboard Type
Not all billboards are the same and the type and size you choose can affect the cost. At Bishopp, we have classic billboards that display a single image and digital billboards that rotate multiple ads. Digital billboards allow for more dynamic and engaging content, as well as the option to adjust your message without having to pay to re-print a new billboard skin. Billboard sizes vary from 6mx3m, Super8 and Supersite; however, there are some bespoke sites, too. You can find more information on the different sizes and types of billboards here. Types and sizes of billboards in airports can be more specific to the individual airport however, all of our airports have digital assets, classic assets and some also cater to 3D creative! To learn more about our individual airport offerings visit our airports page.
Production Costs
Creating your billboard ad isn’t just about booking space. You also have to factor in designing and producing the ad itself. Whether you’re going for a printed static ad or creating digital assets, it’s important to factor in these production costs. At Bishopp, we have an in-house graphic design team that work closely with our clients to help design attention grabbing ads. We recommend using the AIDA model to guide your designs. Interested in designing your own creative? Read and download our creative guidelines to kick-start your design ideas.
How Many People Will See It
Another key factor in determining cost is how many people are likely to see your billboard. This is often referred to as “impressions,” and it’s all about the traffic—both cars and pedestrians—that pass by. Billboards in high-traffic areas will cost more, but they’ll also reach a larger audience. We use traffic data and MOVE data to provide detailed information about the potential reach of each location so you can make an informed decision about which billboard will be the most effective for your business.
Other Considerations
There are a few other elements that can affect the cost of billboard advertising. Seasonal demand can play a role—advertising costs might be higher during peak times of the year. Also, billboards in special locations, like near airports or big event venues, may require additional permits or special agreements, which can impact the price.
So, Is It Worth It?
Billboard advertising can be a smart investment, especially if your goal is to increase brand visibility on a large scale. Unlike some other types of ads, billboards are always “on,” catching the eyes of people as they go about their daily lives. And when your billboard is in a high-traffic area, the potential audience reach is enormous.
Bishopp has a strong presence in key locations across regional Queensland, Brisbane, the Gold Coast and Northern NSW, as well as airport advertising across Australia and New Zealand. Our extensive reach consistently helps businesses create campaigns that make people look. Whether you’re a small local business or a large national brand, we’ll work with you to design a billboard strategy that fits your budget and meets your goals.
While the cost of billboard advertising can vary based on factors like location, duration, and the type of billboard you choose, one thing is for sure: it’s an effective way to get your brand in front of a lot of people. At Bishopp Outdoor Advertising, we’re here to help you navigate your options and create a campaign that makes the most of your investment.
Call us on 07 3552 5600 or submit an enquiry to learn more.
