A strategically designed billboard advertisement can provide unlimited opportunities to connect with audiences. Classic and digital billboards are just as important as ever, even with the rise of digital marketing. So, how do you design an effective billboard?
Billboard design basics
- You only need ONE call to action.
- There are THREE key elements to a great billboard: Text, Image and Logo.
- Stick to SEVEN words or less. The reality is that people are always on the go, make sure they can read your message in a few seconds.
- Your logo needs to take up at least 20% percent of the space. Brand recall is key! Make sure audiences know what your logo is and who it represents.
Additionally, our creative team recommends that you use only readable, large fonts to ensure maximum readability. Ditch the phone number and address and try a custom URL instead! And finally… Don’t be boring! Graphics, colour and mood work in synchronicity to create a memorable out of home advertisement.
Go a little deeper
If you’re looking for guidance on creating great billboard designs, we have put together a fantastic downloadable resource of design tips and tricks. Learn how you can use the ‘AIDA’ design model to capture attention, spark interest in your brand/product, create desire and prompt buyers to take action.
As part of Bishopp’s end-to-end solution, our in-house graphic design team are specialists in billboard creative design and will work with you to create effective, visually appealing designs for local, regional and national campaigns. Our creative services range from concept creation through to both strategic and design advice.
Looking to create your next outstanding outdoor ad feature? Connect with Bishopp today on (07) 3552 5600 or via our website.