World Tourism Day is a great time to reflect on the importance of travel and the unique opportunities it creates for connecting with audiences. Airports are more than just transit points; they’re the first touchpoint in a traveller’s experience and a perfect place to reach an engaged audience. In some of Australia’s most beautiful tourism destinations, airport advertising plays a key role in shaping those first impressions.
As experts in out-of-home advertising, at Bishopp, we know there’s nothing quite like reaching travellers right when their adventure begins. With strategic partnerships at key regional airports, we offer brands the chance to connect with millions of excited tourists ready to explore some of Australia’s most iconic spots. Here’s a look at some of the key tourism airports we work with and why these locations are ideal for reaching holidaymakers:
Sunshine Coast Airport
Known for its pristine beaches, national parks, and relaxed lifestyle, the Sunshine Coast is a major draw for domestic and international visitors alike. With a focus on locals and travellers seeking a more authentic and relaxed experience, it’s no surprise that the Sunshine Coast welcomes over 3 million visitors to the region each year. Sunshine Coast Airport connects these travellers with a range of experiences, products and services that the region has to offer, making it a highly visible and impactful location for brand exposure.
Gold Coast Airport
The Gold Coast is famous for its mix of stunning coastline, vibrant nightlife, and world-class theme parks. Travellers visiting the Gold Coast spend an average of 4.2 days in the region – more than any other Queensland destination. Welcoming over 6 million international and domestic passengers per year, the airport is a bustling hub. It caters to both leisure and business travellers, offering brands an opportunity to connect with a highly affluent and diverse audience.
Hervey Bay Airport
As the gateway to Fraser Island and home to Australia’s best whale-watching experiences, Hervey Bay attracts an older tourist demographic, as well as leisure travellers, nature lovers and eco-conscious travellers. Approximately 1.4 million overnight visitors come to this region each year. Advertising at Hervey Bay Airport reaches people at the start of a unique and memorable journey into Australia’s natural wonders.
Coffs Harbour Airport
Known for its combination of lush rainforests and stunning coastlines, Coffs Harbour is a popular destination for families, retirees and adventurers. The airport also plays a crucial role in connecting regular business travellers with major metro cities. Advertising in Coffs Harbour Airport offers brands a chance to engage with travellers in a relaxed, tourism-focused setting.
Whitsunday Coast Airport
Positioned near the world-famous Great Barrier Reef and Whitsunday Islands, Whitsunday Coast airport is the entry point for travellers seeking paradise. Visitor demographics are diverse in their age, ethnicity and income, as the region attracts a range of tourists from all over Australia and the world. Visitors to the region are primarily leisure travellers, honeymooners, families, and international tourists seeking beach and reef experiences. The airport offers a rare opportunity for brands to be seen by those embarking on one of the most beautiful and adventurous destinations in Australia.
Cairns Airport
As the primary gateway to Tropical North Queensland, Cairns Airport serves as a launching point for those exploring the Great Barrier Reef, the Daintree Rainforest, and other natural treasures. Cairns attracts a significant leisure market due to proximity to the Great Barrier Reef and tropical rainforests. The airport attracts large numbers of international tourists, especially from Asia and Europe, as well as domestic travellers from southern cities (Sydney, Melbourne, Brisbane) who frequent for holidays.
Ballina Byron Gateway Airport
Just a stone’s throw from Australia’s iconic Byron Bay, this airport caters to a mix of beach lovers, surfers, and festival-goers. Its laid-back yet creative vibe attracts travellers who are seeking experiences that are authentic, free-spirited, and connected to nature.
Airport advertising in tourism hotspots offers brands the chance to engage with travellers in a meaningful way, at a time when they are excited, curious, and open to new experiences. As travel continues to grow, Bishopp’s airport advertising opportunities provide a unique platform to communicate with an audience that’s in a positive, discovery-oriented mindset.
Contact us to learn more about our airport advertising and book in just in time for the summer holidays.