Why Billboard Advertising?

Billboards and out of home advertising are the most effective advertising medium for each stage of the customer journey.

Out of home advertising is perfect for reaching a larger audience on a daily basis. An incredible 86% of people say that outdoor advertising really makes brands stand out for them.

Billboards are a core media buy in a world of clicks, impressions, and likes. You can’t turn them over, block them or switch them off. When outdoors, people have a higher absorption rate and recall of advertising messages. With more people spending less time at home, reaching audiences through traditional media like radio, magazines, TV, and newspapers are on the decline. Even with the rise of social media marketing and Google advertising, out-of-home advertising is the most effective channel for driving online activity.

8 Reasons Why You Need A Billboard

Billboards consistently deliver more online activity per ad dollar spent than TV, Radio & Print. In addition, biometric research proves that consumers are 2x more alert and likely to act on the billboard campaign messaging. Are you ready to be discovered?

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Billboards and out of home advertising have the power to create awareness, set an agenda, suggest and influence, convey a brand image, build credibility and attach an emotional response to your campaign.

of people notice OOH advertising every week

act on directional billboards, going in-store after seeing the ad, and...

make a purchase after viewing the billboard

of smartphone users take action after seeing a billboard ad

Data courtesy of the Nielsen Research and here.

MADE YOU LOOK

Billboards and out of home advertising are big, bold and larger than life. They demand the audience's attention. Billboards exist where your customers live, work, commute, shop, socialise and travel. Digital application of your artwork allows for unlimited creativity and a professional finish.

NO OTHER COMPETITION

Most other forms of media place your message alongside other advertisers; with billboards, you have a captive audience viewing only your message. They deliver boundless opportunities for designing effective campaigns to increase brand consideration and advocacy.

REACH YOUR TARGET

Billboards are often the last advertisement viewed before the point of purchase and frequently provide much needed directional aid to travellers entering an unfamiliar area. Reach real audiences when they are most alert and receptive to your messaging.

REINFORCE YOUR MESSAGE

Billboards regularly provide multiple daily impressions per person to strategically complement your other media exposure. To expand your reach with the ultimate brand builder, Billboards are impossible to miss and reinforce your other advertising efforts.

STRETCH YOUR BUDGET

Where other media provides only 30 seconds of exposure, billboards offer long-term, 24 hours, 7 days a week message visibility. No matter the size of the business, billboard advertising provides a cost-effective solution to increasing branding awareness.

BROADCAST YOUR BRAND

Billboard advertising is the last true form of broadcast media. There are no other media with better reach. The commuting population, regardless of their reason for being on the road or at the airport, becomes your audience by using billboards.

RECEPTIVE AUDIENCES

Biometric research shows people are more than 2.5 times more alert outside than compared to screen time at home. This alertness increases our ability to remember messages at a glance. Glance mediums build emotions as the subconscious emotionally responds to the environment.

POWER TO INFLUENCE

Outdoor advertising provides incredible influence that can be taken from the street right through to retail points of purchase. No other medium can turn a product or service into a brand as cost-effectively as Outdoor.

THE MULTIPLIER ROI EFFECT

Out of home advertising improves the return on investment of every advertising dollar spent on other media when you combine campaigns. So if you are serious about multiplying and expanding your reach, outdoor advertising must be part of your marketing strategy.

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