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Preston Peak Wedding Festival

Wedding Festival thrives with Bishopp’s Digital Billboard

The 22nd of January, 2017 was a very successful day for Bishopp client Preston Peak Functions. This day marked the first ever Preston Peak Wedding Festival and attracted over 650 happy guests throughout a four hour period.

Preston Peak Functions is one of Toowoomba’s premier wedding destinations and after adding some new features to the centre, including a bridal cottage and wedding tree pavilion, they decided a festival would be the perfect way to show it off.

Bishopp’s new digital billboard in the heart of Toowoomba was the perfect choice for creating awareness of the wedding festival in the lead up to the event. The static advertisement appeared in nine second spots 40 times each hour for four weeks – a total of 21,600 spots.

This success story comes only a week after our blog post 4 Reasons Why Dynamic Signage Will Build Your Brand and it’s great to see Preston Peak Functions is a living testament to the success of using dynamic signage to gain exposure and build awareness.

Some quick statistics on the success of the function thanks to Rigani Strategic Marketers

Wedding Festival thrives with Bishopp’s Digital Billboard

Main Image: Rigani