Bishopp is excited to announce a new partnership with Hobart Airport, as the airport’s Out of Home Advertising services provider. The multi-year agreement is Bishopp’s first entry into the Tasmanian market and provides exclusive access to Hobart Airport’s in-terminal and external advertising assets.
Bishopp will be making a multi-stage investment to improve asset presentation and provide a premium asset offering across the airport terminal and surrounds. With the addition of Hobart, Bishopp now operates advertising programs in 24 airports across Australia and New Zealand.
Hobart Airport Chief Financial and Commercial Officer, Kate Gillies said that Hobart is one of Australia’s fastest growing airports, serving over 2.5 million people annually, and forecast to facilitate more than 3.5m passengers by 2030.
“Airport advertising is a key platform for brands to capture the attention of millions of travellers each year from interstate and overseas. Bishopp will install state-of-the-art LED screens as part of the airport’s terminal upgrade, and upgrade billboards in the airport precinct and fronting the Tasman Highway, for a total of over 60 advertising assets” Ms Gillies said.
Bishopp CEO, Brad Bishopp, said “We are excited to expand into Tasmania and look forward to a long-term partnership with Hobart Airport. This expansion is a huge step for Bishopp. We look forward to working alongside the airport to provide more opportunity for Tasmanian businesses to be seen by national and international audiences.”
“Part of what makes Bishopp unique is our involvement in the local community. Our goal is to create memorable advertising experiences that will leave lasting impressions on travellers while also benefiting local business owners.
“We are invested in helping local businesses grow and as such, are playing a proactive role in partnering with local community organisations to promote the local region and Tasmanian tourism.”