Advertising is an essential part of any marketing campaign, and out-of-home (OOH) advertising can offer numerous benefits. In today’s fast-paced world, businesses need to reach their target audience through multiple channels. By adding OOH advertising to your marketing strategy, you can reach your target audience in new and exciting ways.
Here are some benefits of including OOH advertising in your marketing strategy:
Increased Visibility
OOH advertising can help businesses increase their visibility. Unlike other forms of advertising, OOH advertising can’t be skipped or blocked, and it reaches 93% of Australians each day. It can help businesses reach audiences that they may not be able to target with other forms of advertising.
Improved Engagement
OOH advertising can improve engagement with your target audience. By using creative and attention-grabbing designs, businesses can create a lasting impression on passersby. OOH advertising can also encourage people to take action, such as visiting the business’s website or social media accounts.
Enhanced Brand Recognition
OOH advertising can help enhance brand recognition. It sits where people live, work, shops and socialise. By using striking graphics and consistent messaging, businesses can increase brand awareness and make it more memorable to potential customers. This is especially true if businesses use OOH advertising in high-traffic areas or in proximity to their physical locations.
Complementary Advertising
Adding OOH to your marketing mix boosts ROI by 30%, delivering more online activity when using different media combinations. By using a mix of advertising channels, businesses can create a comprehensive and impactful advertising campaign. For example, a TV commercial can direct viewers to visit the business’s website or social media accounts, where they can engage further with the brand. Similarly, OOH advertising can encourage passersby to take action through QR codes or other interactive elements.
Measurable Results
OOH advertising can offer measurable results. The OMA‘s out-of-home audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure) provides data insights to track audience attention, reach and impact of out of home media. Through a combination of traffic and footfall metrics tracking, and customer feedback, businesses can gain insights into the effectiveness of their advertising campaign. They can make data-driven decisions for future campaigns and optimize their advertising budget.
In conclusion, adding out-of-home advertising to your marketing strategy can offer numerous benefits for your business. By increasing visibility, improving engagement, enhancing brand recognition, complementing other forms of advertising, and offering measurable results, businesses can create an effective advertising campaign that can reach a wider audience and achieve their marketing objectives.
Reach out to Bishopp today to see how your marketing strategy can incorporate the power of out-of-home advertising. Contact our friendly sales team online or by calling (07) 3552 5600 (Australia) or 0800 422 699 (New Zealand).