With locations throughout Queensland and New South Wales, Pet Resorts Australia is a leader in pet boarding. After opening a new resort in Townsville, Pet Resorts Australia partnered with Bishopp to develop an effective out-of-home marketing campaign, to raise brand awareness and bolster its place in the market.
With no prior investment in billboards, our sales representative Jake took the time to not only explain how out-of-home advertising works, but to understand their business and target market and amplify this to be with his extensive knowledge of the local area. With this deeper understanding of the business, the Bishopp team collaborated with Pets Resorts Australia to develop a campaign in relevant and prominent locations where their client base would be targeted.
Billboard advertising connects brands with audiences. Existing in location-based settings, they capture potential customers’ attention and introduce new brands. According to the OMA, 34% of consumers said that out-of-home advertising influenced their decision to buy a product or service.
Laura Clemsheld, the marketing manager for Pets Resorts Australia, commented that “Not only was the entire process seamless and easy but it was so effective, and the results were evident immediately” with the brand awareness campaign generating an increase of over 20% in sales.
To learn more about a billboard campaign for your business or the creative services Bishopp offers, get in touch on (07) 3552 5600 or via our website.
