The first stage of a $6.9 million expansion of Ballina Byron Gateway Airport (BBGA) has been completed. The elegant new terminal was built by Woollam Constructions and includes an additional baggage check-in section, and upgraded screening and transit areas. A new plaza space has also been constructed within the terminal’s forecourt to provide an improved set down-pick up area for passengers. The project was jointly funded by the NSW Government and Ballina Shire Council.
Following the terminal’s recent launch by The Hon. Ben Franklin MLC and Ballina Shire Mayor David Wright, Bishopp opened an exclusive collection of 35+ advertising assets located throughout the airport, providing brands of all shapes and sizes unique opportunities to engage with local, interstate and international customers alike.
Regional airports bring unique opportunities
Striving to become Australia’s leading regional airport, BBGA attracts over 500,000 passengers every year and services four main destinations. Within the terminal, passengers can relax with refreshments from the Beach Grill and Salt Bar and the comfortable lounges. The airport is managed by the Ballina Shire Council and is the principal airport for the gorgeous Far North Coast of NSW.
“We are ecstatic to have worked so closely with Ballina Shire Council Airport Management to help bring the airport’s new and improved interior to life. It is an exciting time for the region as increased investments from both the public and private sectors reinforce the already strong local tourism market”, said Brad Bishopp, CEO..
A region known for many things
The region is renowned for its markets and festivals as well, with over 2.5M visitors attending for tourism, music, film, food and wine festivals in the broader area each year. Passengers tend to travel through this airport because of its close proximity to the Ballina CBD (5kms), Byron Bay (25 mins) and the trendy cultures surrounding Lismore (30 mins). Oh, and let’s not forget the beautiful, pristine beaches of Brunswick Heads and Yamba, famous for its delicious, juicy Clarence River prawns!
Surrounded by these famous surf beaches, rivers, rainforests, festivals, hot-air ballooning, whale watching and watersports, your brand can reach and engage passengers from all walks of life as they seek out the sporting, cultural and retail experiences that dot the region.
Did you know that airport passengers are 2.5X more alert^ to your marketing messages within the airport environment than on digital channels? Now in its 26th year of operations, Bishopp’s nine-airport network in Australia (with a further nine airports in New Zealand) allows your brand to target engaged potential customers in multiple regions. If you would like obligation-free information on advertising your brand at the Ballina Byron Gateway Airport, please contact our friendly team by clicking here, or calling 07 3552 5600.
^Outdoor Media Association, 2019.