How Airport Advertising can help you reach travellers and drive engagement

5th April 2022

Airports are undoubtedly the gateway to many of life’s most unforgettable adventures. We travel through airports when holidaying, visiting friends, reuniting with family, or broadening our horizons for business or study purposes. For advertisers, airport communities provide the perfect opportunity to reach consumers when they are most alert. In addition, the nature of the airport […]

Outdoor media advertising delivers online activity

31st May 2019

You might be surprised to learn that outdoor media advertising delivers more online activity per ad dollars spent than TV, radio, and print. In addition, outdoor media advertising now accounts for 26% of gross search activation when compared to more traditional media. With the advent of social media and ubiquitous Google searches, savvy business owners […]

8 Reasons You Need A Billboard

20th March 2019

Here at Bishopp Outdoor Advertising we are passionate about billboards. We believe Out of Home (OOH) advertising is the best medium to get your brand noticed – and we’ve got some stats to prove it! Research from Nielsen shows that 86% of people agree that OOH makes brands stand out. The OMA state 88% of […]

Look Up

7th February 2019

‘LOOK UP’, read the words inviting Australians across the country to engage with the world around them. The text which overlays bright imagery is boldly spread across the faces of over 7000 out of home media assets across Australia. Today, The Outdoor Media Association in collaboration with Glider Media and Dr Fiona Kerr – Neuro […]

CastleGate Law : A Case Study

30th July 2018

Located on the Sunshine Coast, CastleGate Law is a Legal Practice specialising in conveyancing, family law, estate planning, animal law and debt recovery. Having undergone internal restructuring and partial-rebrand, Bishopp partnered with CastleGate to develop an innovative Out of Home marketing campaign, re-affirming their brand and further bolstering their place in market. For the creative […]

OOH drives online spend purchases, Bishopp Outdoor Advertising, KFC Billboard

OOH most effective in driving online activity and impulse purchases

10th August 2017

Maler Digital Signage have highlighted the recent Nielsen report reporting that Out of home (OOH) advertising is the most effective offline medium in driving online activity. To complement such great results of the study, Maler have used our very own billboard to highlight the great creative by KFC that would surely drive business (pun intended) […]

Generation Z Love OOH

30th May 2017

Latest studies show Gen Z have more disposable income and brand affinity than previously thought and 78% have searched for information after seeing an OOH advert! That’s a lot of google searches. This is why brand awareness is so important. Creative and eye catching billboard design will ensure your customers think of you first. To […]

Bishopp Shines on the Sunny Coast.

16th May 2017

The well-trodden path from Brisbane to the Sunshine Coast is a beautiful one. With a population of almost 300,000 on the Sunshine Coast, the corridor that joins the two highly populated regions is bustling with activity at any time of the day. Bishopp has taken advantage of the two main connecting roads – the Bruce Highway and the […]

Statistics prove Outdoor Media to be #1

24th February 2017

The OMA (Outdoor Media Association) has recently released this informative and compelling document outlining the rise and influence of the Out-of-Home Advertising industry and it’s impact on the Australian Economy. A few key points we’d like to highlight are: Each year, Out-of-Home (OOH) contributes close to $647 million to Australia’s GDP and supports 3,100 jobs Since […]

4 reasons why dynamic signage will build your brand!

20th January 2017

In today’s hyper-competitive world, it’s not enough to offer up the right product or service and cross your fingers hoping that that consumers will come to you. Peter Evans-Greenwood, a business consultant blogger, states “You must make your business a community hub, lifestyle or a religion… otherwise, you’re simply a commodity.” Evans-Greenwood pinpoints Apple as prime example […]