OOH most effective in driving online activity and impulse purchases
10th August 2017Maler Digital Signage have highlighted the recent Nielsen report reporting that Out of home (OOH) advertising is the most effective offline medium in driving online activity. To complement such great results of the study, Maler have used our very own billboard to highlight the great creative by KFC that would surely drive business (pun intended) […]
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Bishopp’s “Shiny New Thing” lighting up Rocky’s CBD
6th July 2017We launched the first digital billboard in Central Queensland back in 2016 and now we’ve brought our screens to Rockhampton! On Wednesday the 5th of July we launched the latest addition to our digital billboard catalogue. The launch day, covered by The Morning Bulletin, featured a couple of humerous pieces of artwork dedicated to the […]
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Kelly & Maddy combine forces to build Bishopp’s Sales Support Team
8th June 2017Madeline Scott (Maddy) Maddy (left) is new to the media industry and joined the Bishopp team in March 2017. With an interest in statistics and research, she has five years’ experience working for a Data Collection company as Field Staff Coordinator, organising data research and validation. Maddy has also gained experience in IT at a […]
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Spot Our Bundy Digital Billboard and Win!
6th June 2017Have you seen Bishopp’s Bundaberg Digital Billboard yet? If you can name three advertisers displayed on Bishopp’s Digital Billboard site in Bundaberg, you could win a Family Pass to Australia Zoo! To enter, like us on Facebook and submit your answers by commenting on the Facebook post. Those who submit a correct answer, and who have […]
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Generation Z Love OOH
30th May 2017Latest studies show Gen Z have more disposable income and brand affinity than previously thought and 78% have searched for information after seeing an OOH advert! That’s a lot of google searches. This is why brand awareness is so important. Creative and eye catching billboard design will ensure your customers think of you first. To […]
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Bishopp Shines on the Sunny Coast.
16th May 2017The well-trodden path from Brisbane to the Sunshine Coast is a beautiful one. With a population of almost 300,000 on the Sunshine Coast, the corridor that joins the two highly populated regions is bustling with activity at any time of the day. Bishopp has taken advantage of the two main connecting roads – the Bruce Highway and the […]
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8 Reasons Why Our Video Went International
29th March 2017Having been around for 22+ years, we like to think we have a pretty good handle on Out Of Home Advertising and all it encompasses. We know what works, we know what doesn’t work, and we definitely know that billboard advertising is one of the most effective forms of advertising out there, even in the […]
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Bishopp upsizes Townsville with a Supersite Billboard!
24th March 2017Get ready, Townsville, there’s a new bird in town! Bishopp have installed a new Supersite on the bustling Woolcock Street at Garbutt. Capturing the attention of the whole town, the NEW Supersite billboard is sure to boost your next campaign. Out of Home (OOH) advertising continues to be the most effective method of raising brand awareness and statistics show 81% of drivers notice […]
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Advertising Regulation Success with Wicked Campers
14th March 20179 months after our CEO Brad Bishopp made a public suggestion to Wicked Campers to “get out of the gutter”, Queensland parliament passed legislation that will mean operators that refuse to remove inappropriate words or pictures within 14 days will have their vehicles deregistered. Deputy Premier Jackie Trad said the move “essentially put Wicked Campers on […]
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Statistics prove Outdoor Media to be #1
24th February 2017The OMA (Outdoor Media Association) has recently released this informative and compelling document outlining the rise and influence of the Out-of-Home Advertising industry and it’s impact on the Australian Economy. A few key points we’d like to highlight are: Each year, Out-of-Home (OOH) contributes close to $647 million to Australia’s GDP and supports 3,100 jobs Since […]
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