Airports are bustling hubs of activity, teeming with travellers eager to explore new destinations. For Pooley Wines, showcasing their brand at Hobart Airport has been a key part of their brand awareness strategy to reach incoming tourists. They wanted to capture the attention of travellers arriving at Hobart Airport, enticing them to discover the rustic charm and quality wines that define their business When it comes to showcasing a brand, there are few platforms as impactful as airport advertising.
“Our longstanding advertisement with Bishopp at Hobart Airport has been a strategic marketing initiative for our business. The prominent placement has allowed us to reach countless travellers, introducing them to the charm and quality on offer at our Richmond Cellar Door,” said Tristan Jones, General Manager at Pooley Wines.
Strategic Ad Placement & Dynamic Video Content
The choice to advertise at Hobart Airport was intentional. With over 1.4 million passengers passing through each year, the airport provides access to a diverse audience of tourists and locals. Pooley Wines chose to place dynamic video ads on digital screens throughout the airport and at baggage claim. This ensured that their brand was seen by every passenger on their journey through the airport, at strategically placed on screens with extremely high dwell-times to ensure their ad was visible to all.
“We’ve consistently noticed an increase in visitor traffic, with many customers mentioning they discovered us through the airport signage,” added Jones.
By partnering with Bishopp, Pooley Wines secured a high-visibility placement that ensured their message reached travellers at the perfect moment—when they were ready to explore Tasmania’s rich offerings. This is the essence of impactful advertising: creating memorable touchpoints that inspire action.
Our Commitment to Client Success
From start to finish, we worked closely with Pooley Wines to design and execute a seamless advertising campaign. Our account executive’s professional approach, attention to detail, and expertise in connecting brands with audiences, meant that we delivered an experience tailored to Pooley’s unique needs.
“Bishopp’s professional approach, attention to detail, and expertise in connecting brands with audiences have made the entire process seamless and effective. We’re thrilled with the results and highly recommend Bishopp to anyone looking to elevate their brand visibility and drive real engagement,” shared Jones.
Let’s Celebrate Tasmanian Tourism Excellence!
As Bishopp expands into Tasmania, we are deeply committed to showcasing the region’s unique businesses and celebrating the vibrancy of Tasmanian tourism. From its world-class wineries to its stunning landscapes, Tasmania offers endless inspiration.
“We’ve been blown away by the creativity, quality, and passion of Tasmanian businesses like Pooley Wines,” said Denis Perry, Tasmanian Account Executive at Bishopp. “Partnering with these businesses has not only allowed us to highlight their excellence but also to contribute to the growth of Tasmania’s thriving tourism industry.”
Pooley Wines’ success at Hobart Airport is a testament to the power of strategic airport advertising. The increase in visitor traffic and positive customer feedback demonstrate the value of our approach to connecting brands with their target audiences.
Whether you’re a local business looking to capture the attention of tourists looking to explore or a global brand eager to reach millions of travellers, Bishopp offers unparalleled expertise and reach. With high-traffic placements at airports across Australia and New Zealand, we have an extensive network of advertising solutions that are designed to drive engagement and deliver measurable results.
If Pooley Wines’ success story has inspired you, reach out to us today to learn how our airport advertising can help you connect with millions of travellers.