When it comes to real estate marketing, making your brand and listings stand out is crucial for success. Visibility is key, which is why billboard advertising remains the most effective marketing tool for brand awareness. Combining high visibility with localized targeting makes it a powerful tool for real estate businesses.
At Bishopp Outdoor Advertising, we’ve helped countless real estate agencies elevate their marketing strategies. One standout success story comes from Kristy Goodwin of Ray White Ipswich, who shared her insights on how our billboard advertising solutions have contributed to her business’s growth.
Creating Campaigns That Get People Talking
Kristy described 2024 as “the year of trying different advertising channels,” and her team was eager to explore how out-of-home (OOH) advertising could amplify their reach. Together, we created a campaign designed to resonate with their audience, and the results spoke for themselves.
“We were able to create a campaign that our audience would rave about,” said Kristy. Not only did the campaign grab attention, but it also encouraged engagement. “We have received several positive comments on the billboard advertising campaign we are running, with our audience taking photos of the billboard and sending them through to our staff members.”
These responses underscore the power of billboard advertising. A well-placed, eye-catching message can spark conversation, foster brand recognition, and ultimately drive more leads for your business.
Why Bishopp is the Perfect Partner for Real Estate Marketing
What sets Bishopp apart when it comes to real estate billboard campaigns? Kristy highlighted a few key differentiators:
Personalized Service: From campaign development to execution, we work closely with our clients to understand their goals and deliver tailored solutions.
Expertise and Communication: “The level of professionalism and expertise demonstrated by the Bishopp team has been great,” Kristy shared. “Lachlan has been fantastic in communicating with us and keeping us up to date with changes and requests.”
Ray White Ipswich, Bundamba Digital Billboard
Why Billboard Advertising Works for Real Estate
Billboards are uniquely suited to the needs of the real estate industry. Here’s why:
Local Targeting: Billboards allow you to target specific neighborhoods and demographics, ensuring your message reaches potential buyers or sellers in your area.
High Visibility: With consistent exposure, your branding becomes familiar to passersby, building trust over time.
Immediate Impact: A bold, creative billboard grabs attention and leaves a lasting impression—key for promoting properties, auctions, or your agency’s expertise.
Start Your Real Estate Success Story with Bishopp
Kristy’s experience demonstrates the potential of billboard advertising to transform your marketing efforts. By combining strategic thinking with visually impactful design, you can boost your visibility, connect with your community, and generate meaningful results.
Are you ready to launch your next real estate marketing campaign? Explore our success stories and learn how we’ve helped businesses like Ray White achieve their marketing goals. Contact us today to start your own billboard success story.
Frequently Asked Questions About Real Estate Billboard Advertising
How much does it cost to advertise on a billboard for real estate?
The cost depends on factors such as location, billboard size, and campaign duration. Contact Bishopp for a tailored quote.
Are billboards effective for selling real estate?
Yes! Billboards are highly effective for boosting brand visibility and promoting specific listings or auctions in your target area.
Where should I place a billboard for real estate advertising?
The best locations are high-traffic areas near your target neighborhoods. Bishopp can help you choose the most strategic placements.
