The OMA (Outdoor Media Association) has recently released this informative and compelling document outlining the rise and influence of the Out-of-Home Advertising industry and it’s impact on the Australian Economy.
A few key points we’d like to highlight are:
-
Each year, Out-of-Home (OOH) contributes close to $647 million to Australia’s GDP and supports 3,100 jobs
-
Since 2010, OOH audiences have grown by 20.3%, much faster than population growth (13%).3 Digital OOH is supercharging that growth.
-
In 2015, OMA members donated $34 million across 160 charities.
-
OMA’s 32 members operate a gold standard of safe and well-designed signs, which display appropriate advertising content.
-
The majority of OOH media companies, four of which are ASX listed, are Australian owned and operated, with profits going back into the Australian economy and communities.
-
With more than 85,000 panels Australia-wide, OOH advertising can be seen where people live, work and socialise.