North Lakes South, Bruce Hwy – Digital Billboard

Positioned along one of South East Queensland’s busiest transport corridors, Bishopp’s newest digital billboard on the M1 at North Lakes delivers unmatched visibility to northbound traffic travelling along the Bruce Highway. As the largest digital billboard in the Moreton Bay region, this premium site captures the attention of commuters, families, holidaymakers and business travellers as they move towards the rapidly growing hubs of Murrumba Downs, North Lakes, Mango Hill and the Sunshine Coast.

Generating more than 318,000 impressions over a four week period*, the site provides advertisers with exceptional scale and frequency in one of Queensland’s fastest-growing population corridors. Strategically located to dominate the approach into the Moreton Bay region, the billboard offers brands the opportunity to build strong awareness and repeated exposure across daily commuter, retail and tourism traffic.

The surrounding area is home to major retail precincts, expanding residential communities, education hubs and key commercial centres, making this location ideal for campaigns focused on brand awareness, retail activation, tourism, automotive, property, lifestyle and FMCG categories. Its proximity to North Lakes’ major shopping and business precincts also positions the site to influence consumer decisions close to point of purchase.

Whether you’re targeting local residents, regional travellers or audiences heading towards the Sunshine Coast, this landmark digital billboard provides brands with a dominant presence on the gateway to the north.

*Based on a 4 week period from 11th May – 7th June

Site location

North Lakes South, Bruce Hwy

  • Site ID: 450307AD
  • Size: Digital Landscape
  • Description: The largest digital billboard in Moreton Bay, situated to be overlooking the Bruce Hwy, contacts northbound traffic as they approach Murrumba Downs heading to North Lakes, Mango Hill and the Sunshine Coast.
  • Site card: 450307AD.PDF
8 Reasons You Need A Billboard

Here's why billboard and out of home advertising is a smarter choice for your business.

Reach real audiences when they are most alert and receptive to your messaging. Billboards deliver highly targeted, contextually relevant messaging based on location, demographics, consumer behaviour, and biometric research. Increase your reach and frequency, and encourage in-store and online sales.

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people see billboards every day

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ROI when OOH is paired with other media

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Advertising opportunities to help your business grow


Sources: OMA