You Asked, We Delivered: Programmatic Billboard Trading Now Available Across Bishopp’s Roadside Inventory
In response to your requests, we’re thrilled to announce that Bishopp Outdoor Advertising now offers programmatic trading across our entire roadside inventory! We’re making it easier than ever to access our network of over 50 premium digital billboards, located in every major city and town across Queensland. Now, you can elevate your advertising campaigns with maximum visibility on some of Australia’s most impactful billboards, in key roadside locations, through automated buying channels.
What Programmatic Means for Your Campaigns
Programmatic advertising introduces a new level of convenience and control. Through DSPs, advertisers can now directly access our digital billboards in real time, selecting when, where, and how their campaigns are shown. The automation that programmatic provides not only streamlines ad purchases but also enhances targeting capabilities, allowing advertisers to reach their audience with more precision than ever before.
High-Impact Roadside Digital Billboards at Your Fingertips
Our premium roadside digital billboards provide high visibility for brands across Australia. By adding Bishopp’s inventory to your programmatic mix, you’re investing in an advertising format that captures attention and leaves a lasting impact. Whether you’re running a local campaign or reaching a national audience, our billboards are strategically positioned to maximize exposure.
Woolloongabba Digital Billboard
Enhanced Measurement Standards
The MOVE platform and it’s upgrade coming in 2025, will provide you with even more robust audience measurement and reporting, with over 200 data points providing audience measurement metrics across every regional airport and almost every road across the country.
We are currently using MOVE 1.5, the latest industry standard data for Impression Multipliers across all MOVE-measured formats. This ensures that your campaign’s audience metrics are consistent, transparent, and accurately reflect campaign reach.
The upcoming release of MOVE regional audience data, will offer even deeper insights and enhance the accuracy of our audience measurement. At Bishopp, we believe in consistent, data-backed results, and with MOVE, our goal is to provide advertisers with the most reliable audience insights available.
The Bishopp Advantage: Why Advertise With Us?
Choosing Bishopp means choosing quality and reach. Our network of digital roadside billboards and airports spans across Australia, offering your brand a powerful platform to connect with consumers. With our programmatic options, your campaigns gain flexibility without sacrificing impact. And with the integration of advanced measurement tools like MOVE, you can trust that your campaigns are reaching the right audience, every time.
Ready to Go Programmatic with Bishopp?
We invite advertisers and agencies to explore our programmatic offerings today. Connect with Bishopp through your preferred DSP and see how our digital roadside billboards can increase your brand’s presence.
To learn more about our Programmatic offerings contact us.