We’re excited to announce that programmatic advertising is now live across all Bishopp-operated airports in Australia and New Zealand. This milestone marks a significant evolution in our offering, bringing next-level flexibility and efficiency to advertisers seeking to connect with high-value audiences in airport environments.
This upgrade means media buyers can now plug Bishopp’s exclusive airport screens into larger omnichannel programmatic campaigns – bringing seamless integration with mobile, desktop, CTV, and more.
Head of Agency, Alison Powell said, “We are thrilled to announce the launch of our programmatic product across our entire airport network, which marks a major step forward for Bishopp and for advertisers looking to engage high-value audiences. Airports are unique environments where travellers are highly attentive and open to new experiences.
“With programmatic now in play, brands can integrate airport screens into their omnichannel strategies, delivering the right message at the right time, now with more flexibility than ever before.”
With programmatic now integrated into our airport network, media agencies can take advantage of a smarter, more agile way to buy and manage campaigns. You can:
- Access premium inventory in real time via major DSPs
- Adjust campaigns on the go, based on performance or audience insights
- Target specific airports, regions, or times of day
- Align messaging to moments that matter—like holidays, events, or peak travel periods
- Scale campaigns quickly with minimal lead time
Whether you’re running a national brand push or a hyper-local activation, programmatic gives you the option to deliver the right message to the right audience, right when it counts.
Campaigns that move with the seasons
Airports are high-attention environments. Screens aren’t just decorative, they’re relied on for key information, like flight updates and directions. That means people are already looking at them, and they’re more likely to take notice of what’s playing.
Plus, travellers are often in a relaxed, curious headspace, out of their usual routine and more open to discovering something new. Whether they’re jetting off for work or winding down for a holiday, they’re highly receptive, making airports a powerful place to spark interest and build connection.
Campaigns that move with the seasons
From the sunny drawcards of Queensland to Tasmania’s rugged adventure spots, our airport network captures a wide range of travel audiences throughout the year.
Programmatic makes it easy to launch campaigns that match the moment—whether it’s summer holidays, ski season, long weekends, Christmas or Easter. You can dial campaigns up or down based on traveller volumes, weather, events, or even time of day. It’s all about making your message relevant and timely.
Reach out to Alison Powell at alison@bishopp.com.au to learn more about our programmatic advertising opportunities.
