Outdoor media to partner with Brisbane City Council on Amber Alerts8th August 2019
Members of the Outdoor Media Association (OMA), including Bishopp Outdoor Advertising, today announced plans for an industry-wide partnership with Brisbane City Council (BCC) to pilot the delivery of Amber Alerts for missing children on outdoor signs.
An amber alert is an important initiative that supports law enforcement in the urgent broadcasting and circulation of details about missing children or child abductions using digital signs.
“As we know the first days are crucial in finding missing children, we believe that with our network of signs broadcasting 24/7, seen by 93 per cent of Australians every day, we are in a powerful position to help locate children when they go missing or are abducted,” said Charmaine Moldrich, CEO of the OMA.
Bishopp’s Marketing Manager, Dr Dan Jess, was present for the official unveiling of the program at Brisbane City Hall in King George Square this week, alongside industry leaders and Brisbane Community, Arts and Lifestyle Chair Peter Matic, who said Brisbane City Council was proud to be working with the OMA to deliver a new and very important service to the people of Brisbane.
“We are committed to ensuring residents receive important information quickly and will be working with the Outdoor Media Association to display Amber Alerts digital signs across Brisbane,” Cr Matic said.
The announcement of the partnership between the OMA, Bishopp and BCC comes during National Missing Persons Week, running from Sunday 4 August to Saturday 10 August 2019.