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new financial year

Make your clients look this financial year

Now this financial year has come to an end all successful business owners know that it’s not the time for kicking back and relaxing but rather the time for planning a bigger and better new financial year.

At Bishopp we’ve got a few tips to help with your Advertising plan for 2017.

Firstly, you need to ask yourself the following questions:

•  How do you want to grow your business over the next year?
•  How much income does your business need to generate?
•  What do you want to accomplish with your advertising, and how much will that cost?

An average SME’s spends between 2 and 7 percent of their gross sales on advertising, though some allocate as much as 10 percent. Once you decide how much you can allocate to your advertising budget you then need to decide which channels will reach your target market most effectively.

Building brand awareness is the starting point for business providing products or services to a particular geographic area. No other advertising medium builds brand awareness better than outdoor.

That’s why outdoor advertising should be an integral part of your advertising plan for 2017.

To discuss how Bishopp outdoor advertising can help your business achieve its marketing goals please contact the Bishopp team today!