On Monday 5th February, Bishopp launched two state-of-the-art digital billboards adjacent to the Dawson Highway.
The new structures include a 30 square metre portrait billboard and an 18 square metre landscape billboard.
We’ve partnered with the Gladstone Golf Club to secure these prime positions alongside the Dawson Highway – a stretch of road that sees over 2 million vehicles pass by each week!
Each billboard features advanced technology, including multiple sensors that automatically adjust the screen according to the weather conditions and time of day. As with all Bishopp’s digital billboards, advertisers have the opportunity to display different brand messages and are encouraged to rotate multiple pieces of static creative.
Bishopp has been prevalent in the Gladstone region for over 23 years and has over 20 static billboards in the area. We are pleased to be able to give back to the local community, and through working closely with Gladstone Regional Council, are proud to provide 10 per cent of the advertising space for community messages, free-of-charge.
In addition, the billboards will also provide a powerful tool for communication in the event of local emergencies such as bushfires or QPS alerts.
We’re excited to bring new energy to the city centre and an exciting new advertising opportunity for local businesses!
For more information, get in touch.