For regional businesses, getting in front of the right audience at the right time can make all the difference.
That’s exactly what happened for Ward’s Brewery, a Gladstone brewpub that chose to advertise at Gladstone Airport to build awareness among both visitors and locals. As Bishopp unveils its newly upgraded advertising network at Gladstone Airport, their success story highlights the value of reaching travellers from the moment they arrive.
A local business with a story worth discovering
Ward’s Brewery has transformed a century-old cordial factory into a vibrant community brewpub, creating a destination where locals and visitors can enjoy handcrafted beer, great food and an authentic brewery experience.
As a growing business, Michael Comley and the team knew they needed to increase brand awareness.
“Although we have been awarded numerous medals for brewing premium beers, we identified early that we had to get our brand, location and offer out to visitors and locals of Gladstone.”
After exploring several advertising options, including roadside and digital billboards, Michael chose to focus on one of the region’s highest-impact arrival points: Gladstone Airport.
Reaching travellers when they’re ready to explore
Rather than trying to reach audiences before they arrived, Ward’s Brewery targeted travellers during one of the highest dwell-time moments of the airport journey – baggage collection.
Working with the Bishopp design team, they developed creative that showcased both the venue and its offering, with the campaign displayed prominently on the airport’s baggage carousel.
“We provided a basic brief and a couple of photos to the design team who responded quickly and made the editing process effortless. We have two fantastic images on the baggage carousel that accurately portray our brand and offer.”
The results were immediate and measurable.
“We always ask new customers how they heard about us and are pleased to hear them say, ‘We saw your advertisement on the carousel at the airport.’ That puts a smile on my face knowing that our signage marketing is money well spent.”
A newly upgraded Gladstone Airport advertising network
Ward’s Brewery’s campaign demonstrates how airport advertising connects businesses with travellers at a time when they’re actively planning where to eat, stay and explore.
Following a major refurbishment, Bishopp’s network at Gladstone Airport now offers even more opportunities for businesses to connect with arriving and departing passengers through a premium mix of digital and static advertising, including:
- High-impact digital LED baggage carousel screens
- Digital advertising pillars positioned throughout the terminal
- Illuminated fabric lightboxes
- Premium outdoor executive billboards
- Large-format sail track banners
The upgraded network gives advertisers multiple touchpoints throughout the passenger journey, helping brands stay front of mind from arrival through to departure.
More than advertising, a partnership
For Ward’s Brewery, the experience extended beyond the campaign itself.
“Rob has been an excellent contact for us at Bishopp. He communicates regularly, is clear with his proposals and has a great understanding of what we want from marketing with Bishopp.
Five-start service and marketing that brings results. Big tick from Ward’s Brewery.”
Put your business in front of Gladstone travellers
Whether you’re promoting tourism, hospitality, retail, professional services or major projects, Gladstone Airport offers a premium environment to connect with a highly engaged audience.
With Bishopp’s newly upgraded advertising network now live, there’s never been a better time to showcase your business where travellers are most receptive.
Interested in advertising at Gladstone Airport? Get in touch with the Bishopp team to explore the opportunities available.