Cairns and Mackay have just been named two of Australia’s top tourism towns in Wotif’s 2025 Aussie Town of the Year Awards, and honestly, it’s no surprise. These Queensland gems offer everything from world-famous natural wonders to hidden local treasures, and with domestic travel booming, now is the perfect time to showcase what makes them so special.
For businesses in tourism and hospitality, getting the right message in front of the right people is everything. That’s where billboard advertising comes in. Whether it’s welcoming visitors as they arrive at the airport, inspiring road-trippers to make an unplanned stop, or simply reminding locals of what’s in their own backyard, billboards offer a high-impact way to put a destination on the map.
Why Billboards Work for Tourism
Billboards don’t get skipped, muted, or scrolled past. They’re big, bold, and impossible to ignore. In busy regions like Cairns and Mackay, they reach a mix of travellers, commuters, and locals, making them a great way to promote attractions, events, and unique experiences. Plus, with the sheer volume of people passing by each day, the cost per impression is incredibly competitive compared to other advertising channels.
Cairns, Captain Hook Highway Digital Billboard
The Power of Digital Billboards
While classic billboards are still a staple, digital billboards take things up a notch. They allow for rotating messages, real-time updates, and eye-catching motion that makes them even more engaging. Whether it’s promoting seasonal tourism deals, updating event details, or featuring multiple businesses throughout the day, digital billboards offer flexibility that traditional formats simply can’t.
At Bishopp, we’ve expanded our digital network across Queensland, including prime locations in Cairns and Mackay. Our digital sites along the Captain Cook Highway in Cairns and Nebo Road, Mackay capture high traffic, making them perfect for reaching visitors as they arrive and explore the region. And the best part? You can change your messaging as often as needed, without the hassle of printing and installation.
Cairns Airport King Screen Video Walls
Reaching Tourists at Cairns and Mackay Airports
One of the most effective ways to reach travellers is right when they land. Cairns and Mackay Airports are key gateways to the Great Barrier Reef, the Whitsundays, and the stunning natural landscapes of North Queensland. These airports welcome millions of visitors every year, including holidaymakers, business travellers, and adventure-seekers, all eager to explore what the region has to offer.
That’s why airport advertising is such a smart move for tourism operators. With exclusive rights to advertising at both Cairns and Mackay Airports, Bishopp offers a range of high-impact placements, from large digital screens to eye-catching static billboards. These ads capture travellers’ attention while they’re waiting for baggage, heading to transport, or exploring the terminal—prime moments when they’re open to inspiration and planning their next move.
Making the Most of Cairns & Mackay’s Tourism Boom
With both cities in the national spotlight and more Aussies choosing local travel, now is the time for tourism operators to amplify their marketing. Billboards—whether classic, digital, or strategically placed in airports—offer a unique opportunity to create excitement, spark curiosity, and influence travel decisions.
Cairns and Mackay have so much to offer. The more we can highlight their natural beauty, adventure opportunities, and local culture, the more we can inspire people to visit—and return.
To learn more about advertising in Cairns and Mackay or any major tourism hubs across the country, get in touch via our contact page or call (07) 3552n 5600.