Bishopp Airport Advertising has further expanded its footprint across Australasia by announcing an exclusive, multi-year advertising partnership with Launceston Airport. This new agreement, covering both indoor and outdoor advertising programs, marks a significant milestone in Bishopp’s growth, with Launceston Airport becoming the company’s 25th airport advertising partnership across Australia and New Zealand.
Bishopp CEO, Brad Bishopp, expressed enthusiasm about the new partnership, stating, “We are thrilled to be launching our new partnership with Launceston Airport. It’s no secret that Northern Tasmania is primed for growth, and Launceston Airport is at the very forefront of that growth.”
This partnership follows Bishopp’s recent success in securing the advertising tender for Hobart Airport, further solidifying Bishopp’s presence in Tasmania. With this latest addition, Bishopp’s advertising assets will now reach 95 percent of all air travellers arriving in Tasmania. Launceston Airport, recognized as a key gateway in Tasmania, welcomed over 1.4 million passengers during FY 2024, underscoring its importance in the region.
Bishopp added, “As the largest regional out-of-home provider in Australia, Bishopp remains focused on innovation, quality, and driving results for brands, and we’re excited to strengthen that offering on the Apple Isle.”
“The addition of Launceston Airport to our portfolio is a significant milestone for the company. We look forward to delivering outstanding advertising solutions that will enhance the traveller experience and drive economic growth in the region.”
Shane O’Hare, CEO of Launceston Airport, commented on the partnership, saying, “Bishopp’s modern, innovative approach to advertising will give our local businesses an incredible platform to showcase their offerings.
“Launceston Airport is proud to partner with Bishopp to not only deliver exceptional advertising solutions but to enhance the passenger experience across the airport.”
As Bishopp continues its growth trajectory, the company remains committed to enriching the Australian advertising landscape by providing superior service and fostering strong partnerships with advertisers and stakeholders alike. This expansion underscores the company’s strategic growth and steadfast commitment to leading the regional out-of-home market.
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