Bishopp Outdoor Advertising has officially launched its first digital billboard in regional New South Wales, marking a significant milestone in the company’s continued national expansion.
Strategically positioned along the M2 Princes Highway in Bomaderry, the new digital site captures inbound traffic travelling into Nowra, reaching a high volume of commuters, visitors and local traffic moving through one of the South Coast’s key arterial routes.
With a weekly traffic volume of 182,478 vehicles, the site delivers strong audience scale and consistency. It connects brands with southbound commuters heading into Nowra and Bomaderry, as well as travellers en route to popular destinations including Jervis Bay and Ulladulla. The location also benefits from steady local movement, including retail, trade and industrial traffic.
Bishopp CEO, Brad Bishopp, said the launch represents an exciting step forward for regional out-of-home in New South Wales.
“This is a proud moment for our team as we bring our first digital billboard to regional NSW,” he said. “We’ve always believed in the power of regional markets, and this site allows brands to connect with a highly engaged and growing audience along the South Coast.”
“As digital out-of-home continues to evolve, it’s important that regional areas are part of that growth. This site not only strengthens our national footprint, but also provides advertisers with greater flexibility and impact in a high-performing corridor.”
The Bomaderry digital billboard offers advertisers dynamic, high-impact creative opportunities, enabling campaigns to be updated in real time and tailored to different audiences throughout the day.
This latest addition reinforces Bishopp’s commitment to delivering premium out-of-home solutions across regional Australia, helping brands reach audiences where they live, work and travel.
To learn more about the site or book go to bishopp.com.au/contact or call (07) 3552 5600.