Bishopp Outdoor Advertising has secured advertising rights to Avalon Airport, marking another significant milestone in the company’s strategic expansion across Victoria and New South Wales.
The partnership forms part of Bishopp’s long-term strategy to strengthen its presence in the southern states, following the recent addition of Tamworth Airport and Dubbo Airport in New South Wales, together with new premium roadside billboards in Nowra, New South Wales and Moorabbin, Victoria.
The expansion comes at a pivotal time for the out-of-home industry following the rollout of MOVE, Australia’s audience measurement platform. With independently measured audience data now available across Bishopp’s entire roadside and airport network, advertisers have greater confidence to plan and measure regional campaigns at scale.
Dominic Lis, Sales Director of Bishopp Outdoor Advertising, said the Avalon Airport partnership represents more than the addition of another airport to the company’s network.
“Avalon Airport is an exciting addition to our network, but it’s also part of a much bigger strategy. We’re continuing to invest across the eastern seaboard, expanding our regional footprint and creating new opportunities for advertisers to deliver consistent, measurable campaigns through a single regional provider.
“For our clients, it’s about making regional advertising easier to buy, easier to measure and easier to scale. As advertisers look beyond the capital cities, we’re investing in the infrastructure and network to help them reach those audiences with confidence.”
The Avalon Airport partnership further strengthens Bishopp’s growing presence across the southern states, creating new opportunities for advertisers seeking a single provider for regional roadside and airport campaigns across Australia.
As Australia’s leading regional out-of-home advertising company, Bishopp’s expanding network enables brands to connect with communities where Australians live, work and travel, while providing the scale required to support local, regional and national campaigns.
