Mackay is home to nineteen Bishopp billboard faces on the Bruce Highway; north, south and west of the city’s centre.
The majority of sites sit west of Mackay, with ten 6x3m sites on the Peak Downs Highway seen by those travelling in and out of Emerald. Those travelling in and out of the Whitsundays and Townsville will see seven Bishopp billboard faces north of Mackay on the Bruce Highway. Two billboard faces are South of Mackay on the Bruce Highway.
The Mackay region is home to a diverse and vibrant community, boasting numerous rural and coastal living opportunities. Nicknamed the Sugar Capital of Australia, Mackay produces over a third of Australia’s cane sugar, along with hosting many of the mining communities in Central Queensland.
The city acts as a hub for surrounding towns including Sarina, Nebo and Clermont, with residents travelling to and from for shopping, services and work. Mackay sits on the doorstep of the Whitsundays Coast and often acts as a stopover destination for trips to Airlie Beach, Shute Harbour, Hamilton Island and other tourist destinations in the surrounding area.