Bowen’s town centre and surrounds are home to six Bishopp billboard faces, all on the Bruce Highway.
A Bishopp Supersite face is located 5km from Bowen’s CBD on the Bruce Highway and captures the traffic flow around Merinda, facing traffic travelling from Townsville into Bowen. The remaining three sites are situated on the Bruce Highway.
Bowen sits on the east coast of Queensland and acts as a halfway point between Mackay and Townsville. The town boasts beautiful beaches and an outdoor lifestyle. It is a popular spot for Grey Nomads and Backpackers alike, with many tourists passing through as they travel along the Bruce Highway. Alongside tourism, Bowen also has a strong agricultural backbone, coupled with established fishing and mining industries.