Author Archives: Elly Whitehouse

Hope Island Billboard, Gold Coast Billboard, Digital Billboard Gold Coast, Bishopp Outdoor Advertising, Bishopp Billboard, Bishopp Digital Billboard

The Gold Coast’s Hope Island gets its first digital billboard (& second) all at once!

Hope Island’s gone digital!

Bishopp’s sensational new twin SuperView digital billboards sit directly above Hope Island Road are the first above the road corridor billboards on the Gold Coast.

These unmissable positions engage over 30,000 of Queensland’s most exclusive and affluent consumers from Sanctuary Cove, Paradise Point, Sovereign Islands, and the Hope Island Resort.

Surrounded by private gated, golf, and canal communities, the Hope Island-Oxley Road corridor is the Northern Gold Coast’s preeminent thoroughfare and is bookended by the Harbourtown Premium Outlets and the Helensvale Home World.

To enquire about booking either of these billboards today, complete our enquiry form or call us on 07 3552 5600. To view our other billboards throughout Queensland, take a look at our Billboard Finder.

Hope Island Billboard, Gold Coast Billboard, Digital Billboard Gold Coast, Bishopp Outdoor Advertising, Bishopp Billboard, Bishopp Digital Billboard Hope Island Billboard, Gold Coast Billboard, Digital Billboard Gold Coast, Bishopp Outdoor Advertising, Bishopp Billboard, Bishopp Digital Billboard

Toowoomba Digital Billboard, Toowoomba Billboard, Bishopp Billboards, Bishopp Outdoor Advertising, Digital Billboards Queensland

Our second Toowoomba Digital Billboard has arrived!

Toowoomba Digital Billboard, Toowoomba Billboard, Bishopp Billboards, Bishopp Outdoor Advertising, Digital Billboards Queensland

After introducing Toowoomba to its first digital billboard in November 2016, we’re ready to elevate the advertising opportunities for local businesses with the addition of our second digital billboard! Our existing Toowoomba Digital billboard on the corner of Margaret and Ruthven Streets in the CBD is getting a sibling!

Our new digital billboard is situated on the northern fringe of the Toowoomba CBD at The Mills Precinct which showcases one of Australia’s unique pieces of history. The precinct is a unique creation of inner city living, workspaces and a community lifestyle with vibrancy and is the perfect backdrop for an impressive advertising space to showcase your brand to locals.

This digital billboard commands the attention of an excess of 20,000* vehicles per day and reaches traffic heading into the Toowoomba CBD or traffic continuing towards the northern suburbs and Highfields.

Along with our 2 digital billboards in Toowoomba, Bishopp, Australia’s largest regional outdoor advertising company, have a number of static billboards on all the main entry points into the city which can be booked to maximise your reach and reinforce your marketing campaign to consumers leading in and out of the city centre.

To book a billboard with Bishopp, complete the online enquiry form and our local area expert Geoff can assist you with availability and pricing. To view all Bishopp billboards, use our handy Billboard Location Finder on our website and secure your spot today!

 

*Traffic Data Census 2019 from Queensland Transport and Main Roads

Mackay Digital Billboard, Mackay Billboard, Outdoor Advertising Mackay, Bishopp Outdoor Advertising

Bishopp launches new Mackay Digital Billboard!

Mackay Digital Billboard, Mackay Billboard, Outdoor Advertising Mackay, Bishopp Outdoor Advertising

Mackay, we’ve gone digital! Our brand new 40 square metre Mackay digital billboard has arrived! Made in-house by our construction & fabrication arm, Bishopp Billboard Constructions, this bespoke structure sits on the corner of Gordon and Milton Streets and is seen by over 10,000 passengers every day!

The newest addition to the inventory now sees a wide range of prominent cities across Queensland with their very own Bishopp digital billboard. Our digital screens can be seen in Toowoomba, Rockhampton, Townsville, Bundaberg, Gladstone, Ipswich and Brisbane. Our roadside billboard collection comprises of over 1,000 structures and spans an unrivalled area across Queensland and northern New South Wales.

With prestigious advertising businesses already up in lights, we’ve got limited spots available on the new Mackay digital billboard, so get in quick to secure your spot on this magnificent screen.

Enquire about booking Mackay’s newest asset today on 07 3552 5600.

Stuart Billboard, Townsville Billboard, Outdoor Advertising, Bishopp Outdoor Advertising, Townsville Billboard

Townsville, there’s a new Billboard in town!

In late August, Bishopp Billboard Constructions (our construction arm) were able to install a 12 metre by 3 metre Townsville billboard that had been in the pipeline for some time. This megastar on the Bruce Highway is located at Stuart and captures traffic travelling along the bustling highway corridor between Mackay and Townsville. This site reaches approximately 10,000 people per day and is in a premium location along the busy highway. We’re so excited to announce the completion of this structure and provide Townsville and Mackay with a prime site to advertise their business on.

In addition to this site, our assets in Townsville include 4 digital billboards and a range of static sites that are located in prime viewing spots along the Bruce Highway and surrounds. View our billboard finder to find the right site for you and your business or get in touch today!

Stuart Billboard, Townsville Billboard, Outdoor Advertising, Bishopp Outdoor Advertising, Townsville Billboard

Stuart Billboard, Townsville Billboard, Outdoor Advertising, Bishopp Outdoor Advertising, Townsville Billboard

ANZAC initiative 'Light up the dawn', Bishopp Outdoor Advertising, Ipswich Billboards, ANZAC Day 2020, Covid-19 Anzac Day

Outdoor industry amplifies ‘Light up the dawn’ with RSL

The Outdoor Media Association (OMA) and Bishopp has today announced its support of the RSL nationwide ANZAC initiative ‘Light up the dawn’ to broadcast on digital signs, including 10 of Bishopp’s digitals, throughout Australia. The ANZAC initiative ‘Light up the dawn’ asks the public to pledge their involvement in a 6am at-home vigil that will replace the traditional march that has been cancelled due to COVID-19.

ANZAC initiative 'Light up the dawn', Bishopp Outdoor Advertising, Brisbane Billboards, ANZAC Day 2020, Covid-19 Anzac Day, Bishopp Billboards

RSL Queensland State President Tony Ferris said, “This year Anzac Day will be different, and we want every Australian to have an opportunity to take part in this important national moment of appreciation for service people past and present. The qualities evoked by the ANZAC spirit – ingenuity, humour, endurance, courage and mateship – are more important now more than ever.”

OMA CEO Charmaine Moldrich said, “We applaud RSL Queensland for bringing this inspired idea to life. With ANZAC Day services, events and parades cancelled, Australia needs a beautiful gesture like this to galvanise us to celebrate and commemorate the ANZAC spirit. OMA members are honoured to be part of these efforts, using our digital network of screens to do what we do best: get the word out for a momentous event that will bring us together.”

‘Light up the dawn’ takes place on the 25th of April at 6am and includes a commemorative service which will stream from the RSL ANZAC Spirit website and on participating radio stations. When Australians pledge their place on the RSL website, they can download a flyer and place it in their neighbour’s letter box to get their whole community involved, making it easy to spread the word. The campaign encourages people to stand on their driveway, balcony, or even in their living room and be united in the spirit of the ANZACs.

“Even though we cannot stand shoulder to shoulder on ANZAC day, by lighting up the dawn we can honour the sacrifices of those who have served, and showcase the tenacity of Australians,” concluded Moldrich.

“When Australians sign up and pledge themselves through the RSL website to ‘Light up the dawn’ they are making history alongside their fellow Australians and taking part in an historic event, to remember all those who have served and sacrificed,” concluded Ferris.

Visit www.rslanzacspirit.com.au to pledge yourself to the event and for more information.

ANZAC initiative 'Light up the dawn', Bishopp Outdoor Advertising, Ipswich Billboards, ANZAC Day 2020, Covid-19 Anzac Day

Australian Christian College, Bishopp Outdoor Advertising, Sunshine Coast Billboards, Bishopp, Moreton Bay Billboards, Caboolture Billboards, School Billboard Campaign

Case Study: Australian Christian College and The School Billboard Campaign That Generated $239,530 in Net Revenue

Billboard Advertising Actually Works —
Here’s Proof from Australian Christian College

Australian Christian College at Caboolture has been advertising on Bishopp billboards for more than three years. In this article and case study, their marketing director outlines why billboard advertising works and the results they have achieved from their school billboard campaign.

Billboard advertising works in a digital world

Let me start by outlining three practical reasons why billboard advertising still works today, even though most traditional forms of advertising have been declining.

Firstly, people are driving cars at a similar frequency to pre-internet. In other words, the web hasn’t replaced driving. So, assuming your billboards are on roadsides, they will attract eyeballs.

Secondly, schools require students to arrive onsite at the start of the day and leave mid afternoon. There is a localness to schools which makes proximity important. For this reason, it makes sense to concentrate your marketing efforts within the catchment zone of your school. Billboards well positioned within your school’s catchment zone ticks that box. A similar argument can be made for local service businesses, such as hairdressers, personal trainers and cafes.

Lastly, an integrated marketing campaign is still best, as humans’ brains are largely wired the same way as pre-internet. It takes people a few exposures before they receive a marketing message. And it turns out that if these exposures are via different channels, the effectiveness increases. Integrating new and old media to generate exposure leads to enquiry.

The School Billboard Campaign That Generated $239,530 in Net Revenue

Actually, $239,530 is conservative as it assumes the new student enrolments generated only remained at the school for one year. Which is highly unlikely.

In the spirit of transparency, here’s how I derived that figure. The billboard campaign (site hire charges) cost $22,520 for 12 months. We have an inhouse graphic designer who spent 3 hours on the artwork at an estimated charge-out rate of $150 per hour and an amateur photographer at our school took the photo at no cost. So the total cost of the campaign was $22,970.

On the revenue side, the campaign generated 21 new enrolments. As a rule of thumb, each student attracts about $10,000 in government funding per year. As a low-fee school, I averaged the school fees (as they scale up with year levels) to be $2,500 per student, which equates to $52,500. And so the campaign generated an additional $262,500 in revenue:

(21 enrolments x $10,000 = $210,000) + (21 enrolments x $2,500 = $52,500) = $262,500

Subtract the $22,970 in costs from the $262,500 in revenue and you have a net revenue position of $239,530. Now, if you replicated those results at a high-fee school or a business selling high-ticket goods such as cars, your outcome would be even better!

Some considerations

The outlying suburbs that we wanted to target just so happened to have billboards on the major arterial roads connecting with our school. You’ll understand shortly what I mean.

The map below (with modifications for confidentiality reasons) shows our enrolment along these arterial roads before the billboard campaign. The two clusters of dots (one to the east and one to the west) were the target suburbs.

The map below shows the impact on enrolment at the conclusion of the 12 month billboard campaign.

Interestingly, we only received 7 enrolment applications during the campaign period noting ‘billboard’ as the source of enquiry. But as any experienced marketer knows, this information should be viewed as the tip of the iceberg and taken into account with other supporting evidence. For example, if you’re running Facebook ads and enquirers keep mentioning the specific call to action wording used in the ads, but nobody is noting Facebook as their enquiry source on applications you shouldn’t conclude that the Facebook campaign was unsuccessful. You should dig deeper.

In the case of our billboard campaign, we realised that the growth in student numbers along those arterial roads was best attributed to the billboards. You see, we weren’t running any brand awareness advertising nor any other form of targeted marketing into those areas. It had to be the billboards. (Well actually, it could have been word of mouth, but the rate of WOM in those two areas would have far outstripped the average WOM rate across our parent body).

Billboard Advertising Isn’t Rocket Science

The billboard design was simple: a 4-word headline, a photograph of a student and our school logo. (If I showed you the design, you’d be like, pfft, that’s nothing special!) 

Your school or local business should consider billboard advertising as part of your marketing plan. Will it work? Well, it depends on your budget, objectives, messaging, design, reputation, enquiry handling efficiency and billboard location. This reality was driven home to me when someone informed me that prior to my employment this same school had run a billboard campaign with zero result. When reviewing what had been done previously, it was clear that it was the wrong message, on the wrong billboard, with the wrong design (for example, they had used the web address as the ‘headline’ of the billboard).

Like all marketing, billboard advertising isn’t a silver bullet, but it worked for us (the second time around anyway). Maybe it will work for your school or business too.

About the author

David Garden is a school marketer with 20+ years experience and an MBA (Marketing). David also has 20+ years experience at marriage and is blessed to raise two daughters with his wife. He is currently Marketing Director for the Australian Christian College Group. You can connect with David on LinkedIn.

Australian Christian College, Bishopp Outdoor Advertising, Sunshine Coast Billboards, Bishopp, Moreton Bay Billboards, Caboolture Billboards, School Billboard Campaign

Moreton Bay Billboard, Bishopp Outdoor Advertising, Murrumba Downs Billboard, Brisbane Billboards

Bishopp launches new Moreton Bay Supersite Billboard!

In these quiet and uncertain times, there is still an opportunity to keep things moving. There’s still traffic on the road, we still need to visit retail centres for goods and services, we are still able to exercise outdoors and we’re still building, constructing and placing billboards in prime locations across Queensland. Our newest addition is a Moreton Bay Supersite Billboard, located at Murrumba Downs, north of Brisbane.

This 12 metre by 3 metre double-sided Supersite billboard has been in the works well before COVID-19 got a hold and is located prime position on the Bruce Highway. This great site captures over 130,000 daily traffic views travelling to and from North Lakes, The Redcliffe Peninsula and the Sunshine Coast.

Murrumba Downs is ranked the 8th best suburb in Brisbane and is rated 9.2/10*. It’s known for its clean and green initiatives, its neighbourly spirit, safe and peaceful neighbourhoods. Its key demographic includes families with children, professionals, retirees and singles.

Bishopp is so excited to launch this amazing site and add to our presence in the Moreton Bay area including the addition of Moreton Bay’s first digital billboard in August last year.

Be one of the first to be seen on our new Moreton Bay Supersite Billboard and spread your messaging throughout the Moreton Bay region. Contact Ben today to start your campaign!

Moreton Bay Billboard, Bishopp Outdoor Advertising, Murrumba Downs Billboard, Brisbane Billboards

*Homely

Townsville Digital Billboard, Bishopp Outdoor Advertising, Billboard Advertising

New Townsville Digital Billboard Has Arrived!

Get excited Townsville! Today Bishopp is launching a brand new digital billboard.

Perfectly situated in the heart of town on Flinders Street, these two new dynamic faces will help you to capture traffic heading inbound and outbound.

Located next to CQUniversity and surrounded by retailers, this high-traffic location is bound to capture the attention of locals and visitors. With a prime spot in town, your audience will have a hard time missing your campaign!

This site is suitable for a wide range of advertisers; from small businesses to national giants. Locals can put their business names up in lights, while those in tourism can broadcast the best that the area has to offer.

With out-of-home media offering your business the chance to build brand awareness and consumer trust, this site is your chance to reach your target demographic within the greater Townsville region.

The new Flinders digital site is the perfect addition to our two existing digital sites in the region. Our newly established ‘Townsville Trifecta’ will allow you to reach 670,000 daily views across Townsville CBD, North Ward and Garbutt.

The New Digital Site

  • Located in the heart of Townsville on Flinders Street
  • Situated in a high-traffic area, next to CQUniversity
  • Surrounded by local and national retailers
  • Perfect for both local and national advertisers

The Townsville Trifecta

  • Three digital billboard sites with 4 dynamic faces
  • Captures the regions of Townsville CBD, North Ward, Garbutt
  • Reaches 670,000 daily views across the Townsville greater region
  • The perfect way to establish brand awareness within your target demographic

Bishopp is so excited to launch this amazing site, along with the new Townsville Trifecta!

Be one of the first to be seen on our new Townsville Digital site and spread your messaging across the whole city. Contact Jake today on 0474 488 330 to start your campaign!

Townsville Digital Billboard, Bishopp Outdoor Advertising, Billboard Advertising

Flinders Street Digital Billboard (A Face)

Townsville Digital Billboard, Bishopp Outdoor Advertising, Billboard Advertising

Flinders Street Digital Billboard (B Face)


 

QANTAS flights to Ballina Airport

QANTAS Flights to Ballina Airport Has Returned

QANTAS flights to Ballina Airport has returned, providing a daily service to and from the booming tourism spot in northern New South Wales.

Starting 29 March, the airline will add an extra 36,000 seats annually to the regional airport, servicing the increasing number of local and international tourists to the popular spot of Byron Bay.

Byron Bay sees an average of 2,000 visitors a year, building popularity in the last few years as international stars such as Chris Hemsworth and Mark Wahlberg choose to call the area home.

Deemed a new tourism hot spot featuring luxury hotels, scenic beaches and fresh seafood, the region is perfect for both weekend getaways and longer stays.

The addition of QANTAS in the airport – along with existing airlines including Jetstar and Virgin Australia – is also a new opportunity to encourage Australians to stay and buy local, in the wake of the bushfires disasters.

Contact us today to take advantage of Ballina Airport’s additional traffic flow and get your company in front of an additional 36,000 faces this year.

Todd Sampson Brain Power, Brad Bishopp, Bishopp

Advertising Guru Todd Sampson presents Brain Power

On Friday the 7th of June, 2019, the businesses of the Moreton Bay Region were delighted to be graced with the presence of media personality and sensation Todd Sampson and his keynote presentation “Brain Power”. As part of a 4 Interactive Lunch Series, Todd Sampson and a panel of 3 Industry Experts, including Bishopp’s very own CEO Brad Bishopp, held the stage and captivated audiences for the 3 hour event.

The Interactive Lunch Series hosted by Business Moreton Bay Region & Tourism (MBRIT) aim to focus on various topics that are major contributors to the Moreton Bay and Surrounding regions including business and marketing, urban infrastructure and the future of Australian businesses, and even food sustainability and ethical farming.

Our 3 industry experts started the event with some challenging ideas and views on the way in which we relate to and utilise modern marketing efforts in the year 2019. Brad Bishopp, our CEO focused his attention on advertising and marketing as being a powerful business investment that provides long-term gain very effectively. He also touched on exactly how important it is to have good creative to really resonate with your audience and create a memorable campaign. The panel provided insight and value into traditional and modern marketing techniques for small to large businesses and provided a great introduction to the events main draw-card, Todd Sampson.

Todd Sampson was once a well-established name in advertising and business, and is now a notable adventurer and documentarian who just so happens to have a special skill (that he claims isn’t special at all) for helping people make the most out of their lives. Todd is a man dedicated to uncovering everything there is to know about how we can refine and reimagine human functionality from how we view the media, to how we view science itself, to how we view and can challenge our own limits as human beings regardless of our age.

Brain Power

Brain Power is a keynote presentation that allows us to challenge the scientific belief that the human brain can be strengthened as we get older instead of watching them become slower, more lethargic and less effective. Todd is a walking example of how ageing has absolutely nothing to do with the brain capacity you have at any given time. He is also an example of how pushing your brain (and your body) to the limits can reinvent your brain to be a much more effective tool.

Todd’s presentation focused  on the principles and methods he’s used to increase his brain power, including:
  • A behind-the-scenes look at his research method and findings
  • Strategies for creating a consistent lifestyle of strengthening your brain
  • Specific tools for exercising different parts of your brain
  • Personal stories about his career as a business owner, program host and mountaineer
  • Unique tips for using creativity to strengthen your brain power

His presentation was certainly inspiring and we encourage everyone, young or old, to read up on Todd Sampson and Brain Power to help improve your mind and your understanding of the true capabilities of the human being.