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Digital, Classic and Bespoke Assets
Located in the heart of Central West New South Wales, Dubbo is one of the state’s most important regional centres, known for its strong economy, growing population, and role as a major transport and business hub for inland NSW. With a population of more than 56,000 residents, Dubbo connects regional communities across the Central West, Orana, and Far West to major cities including Sydney, Brisbane, and Melbourne, making it a strategic location for regional advertising campaigns.
Dubbo has a diverse and resilient economy supported by healthcare, education, agriculture, construction, retail, and tourism, attracting both local residents and a steady flow of visitors year-round. The region welcomes close to 1.5 million visitors annually, driven by major attractions such as Taronga Western Plains Zoo, Old Dubbo Gaol, the Dubbo Regional Theatre and Convention Centre, and the Western Plains Cultural Centre, along with strong business and government travel to the area.
Dubbo Airport plays a vital role in the region’s connectivity, handling around 200,000 passengers each year and providing direct flights to key destinations including Sydney, Brisbane, Melbourne, and regional New South Wales centres. Serviced by major airlines including QantasLink, Rex, Link Airways, and Airlink, the airport supports a consistent mix of business travellers, tourists, FIFO workers, government staff, and regional residents, creating a high-value audience for advertisers.
Advertising in Dubbo offers brands the opportunity to reach audiences in a high-attention regional environment where out-of-home advertising delivers strong visibility, repeat exposure, and long dwell times. Whether targeting local residents, regional travellers, or visitors flying through Dubbo Airport, campaigns benefit from reduced media clutter compared to capital cities and a highly engaged audience.
With Bishopp Outdoor Advertising, advertisers can access a premium mix of billboard, digital, and airport advertising in Dubbo, as well as integrated campaigns across regional New South Wales and the wider Australian network. This allows brands to build awareness locally while maintaining reach across key travel and freight corridors linking Central West NSW, Sydney, Queensland, and Victoria.
Start your campaign with Bishopp and reach audiences across Dubbo and regional New South Wales.