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The Chooks

The Chooks

It’s no secret that eye-catching visuals are key to great outdoor advertising. Bishopp, in partnership with Rumble’s creative team in Brisbane, decided to lead by example and show how engaging, entertaining and talked-about out of home large format product can be, by employing an irreverent saying perfect for this occasion and channel. The idea revolves around the iconic Australian saying:
“Made you look, you dirty chook”.

It’s a playful Australian statement typically said after tricking someone into looking at something. In this campaign, we’ve used the term ‘dirty’ in a humorous way to describe types of characters who are seen as unsavoury in society.

Our idea is to create striking images for billboards which you can’t help but look at, and flow this concept through to the on-line presence.

THE LADY OF THE NIGHT

SHARNI-LEE

She’s based off Leghorn chickens, but doesn’t need to have every characteristic.
She’s sultry and alluring, but in a grimy, trashy kind of way.
She’s presenting herself to the camera, with a flirty look in her eyes.
Her ‘finger’ is touching her parted beak.
She has white feathers, with red features and her lower half has been plucked.

Sharni-Lee picked up Gold at the Adfest Awards held in Bangkok, March 2016 for ‘Computer Generated Imagery (CGI)’

Bishopp Made You Look Chook - Sharni-Lee

THE SHADY STREET PEDDLER

SLIM SHADY

He’s based off Old English Game, but doesn’t need to have every characteristic.
He’s a very shifty, but equally slick character.
He’s coloured black and brown with an oily sheen.
He’s skinny and greasy.
He’s showing stolen/counterfeit merchandise to camera.

THE LAWLESS MOTORCYCLE GANGSTER

BIKER BAZZ

He’s based off Isa Brown chickens, but doesn’t need to have every characteristic.
He’s burly, tough and intimidating… and proud of it..
He’s staunchly framing up to camera brandishing his pair of ‘knuckle dusters’.
He’s orange/brown with wirey feathers on his chest.