Bishopp’s “Made You Look” Campaign has gained comprehensive national and international media coverage and won numerous awards for the concept and artwork. Rumble creative duo, Bec McCall and Rhys Venning, hatched the idea and gave it wings with the help of Illusion, Bangkok. As the ruler of the roost, Brad Bishopp says: “The best way to sell outdoor is to demonstrate its impact with great creative” – and that’s exactly what they’ve done judging by the amount of awards sitting upon their (figurative) shelf.
AdFest
Gold (Sharni-Lee) COMPUTER GENERATED IMAGERY (CGI)
Bronze (Baz) COMPUTER GENERATED IMAGERY (CGI)
Bronze (Slim) BEST USE OF COMPUTER GENERATED IMAGERY (CGI)
Finalist (Baz) ART DIRECTION
Finalist (Slim) COMPUTER GENERATED IMAGERY (CGI)
BADC Awards
Silver (Sharni-Lee) OUTDOOR MEDIA
Silver (Baz) OUTDOOR MEDIA
Silver (Slim) OUTDOOR MEDIA
Silver OUTDOOR CAMPAIGN
Silver (Sharni-Lee) CRAFT-ART DIRECTION Individual (Any Medium) – Bec McCall
Silver (Baz) CRAFT-ART DIRECTION Individual (Any Medium) – Bec McCall
Silver (Slim) CRAFT-ART DIRECTION Individual (Any Medium) – Bec McCall
Silver CRAFT-ART DIRECTION Campaign (Any Medium) – Bec McCall
Cannes Lion
Finalist OUTDOOR LIONS CAMPAIGN ART DIRECTION – Bec McCall
Some of the newsworthy mentions include:
Campaign Brief
Campaigns of the World
Best Ads on TV
Ads of the World