Bishopp Outdoor Advertising: We’re Passionate About Billboards, and Here’s Why They Should Be In Your Marketing Mix
Capturing consumer attention in today’s digital world can be tough. However, billboard advertising offers a powerful solution. It cuts through the digital clutter, reaching a large audience repeatedly.
Impressive Stats Prove Billboards’ Effectiveness
Let’s delve into some compelling statistics. Nielsen research reveals that a staggering 86% of people agree that Out-of-Home (OOH) advertising makes brands stand out. Furthermore, the OMA reports an impressive 88% of people see OOH ads, with a significant 72% being swayed towards a product after seeing a recent OOH ad.
Here are 8 Reasons Why Billboards Can Supercharge Your Marketing Strategy:
1- Dominate Local Markets
Billboards reach local customers repeatedly throughout their daily commutes, errands, and travels. Consequently, this consistent exposure builds brand awareness and keeps your business top-of-mind.
2- Make a Lasting Impression
Billboards provide a large canvas for impactful visuals and messaging. Craft a clear, memorable design that grabs attention and leaves a lasting impression on potential customers.
3- Location Independence
Your brand’s reach isn’t constrained by your physical presence alone. Unlike traditional storefronts, billboards offer the flexibility to target specific areas where your ideal customers reside or frequent.
4-Cost-Effective Marketing
Billboard advertising offers a cost-effective way to reach a broad audience. Moreover, with various payment options, you can find a plan that fits your budget and maximizes your return on investment.
5-Boost Brand Discovery
Billboards create a powerful first impression, letting potential customers know you exist and what you offer. This is crucial for driving brand awareness and attracting new customers.
6-Unignorable Presence
Billboards provide constant, unavoidable exposure. Unlike digital ads, which individuals can minimize or skip, billboards captivate audiences, ensuring your message receives their full attention.
7-Targeted Flexibility
Billboard campaigns can be strategically placed in specific neighborhoods, along major highways, or across entire regions. Additionally, this targeted approach allows you to reach your ideal demographic and maximize your campaign reach.
8-Professional Design Support
Many billboard advertising companies offer in-house creative teams to help you craft a compelling billboard design. To maximize impact, partner with these experts to develop a message that resonates with your target audience.